Sales and Marketing Manager at Sahel Capital

Job Details

• A start-up foundation seed company is commencing operations in Kaduna, Nigeria with the production of foundation seed for hybrid maize production for seed companies in West Africa and is seeking a Sales and Marketing Manager.
• The vision of the company is to be recognized as West Africa’s most reliable source of high-quality foundation seeds.
• The Sales and Marketing Manager will be responsible for ensuring that the sales targets of the company are met and for strategically managing the commercial relationship between the Company and its customers, to build trust and a reputation for reliability.
• The Sales and Marketing Manager will report to the Managing Director. The position will be based in Kaduna but will involve travel across the different locations of operation of the company.

Duties and Responsibilities

• Develop and execute a marketing and sales strategy for the company as well annual budgets and implementation plans.
• Interact with all current and prospective customers of the company in Nigeria and West Africa on a regular basis, to build relationships in order to achieve sales targets and assure payment.
• Review and report monthly sales and future demands at the sales and operations meetings.
• Develop and agree on seed pricing and terms (order placement, pricing, credit terms, cash discounts, and others) with the Managing Director.
• Manage all customer interactions including coordinating periodic follow up with customers, managing and resolving customer complaint, collating, and reporting on customer feedback and reporting territorial changes.
• Develop marketing materials to create corporate and product awareness.
• Develop clear and effective written proposals/quotations for prospective customers.
• Ensure that seasonal widespread on-farm variety demonstrations and field days run annually by partners convey the optimum commercial message for the Company and customer visits and interactions are effectively managed.
• Identify opportunities and threats to the company and work with the Managing Director to leverage opportunities and address threats.
• Protect the image of the Company, maintain goodwill, and uphold confidentiality at all times.

Minimum Qualifications & Requirements

• Master's Degree in Marketing, Business, or related field.
• Minimum of 5 years professional experience in sales and marketing of agricultural inputs and supervisory experience in leading and managing sales/marketing teams.
• Proven knowledge of market and customer dynamics.
• Strong program management skills and high level of analytical and problem-solving skills.
• Excellent oral and written communication skills, interpersonal, negotiation and facilitation skills.
• Track record of developing and maintaining successful marketing strategies.
• Proven ability to oversee all marketing, advertising, and promotional activities.
• Ability to work under minimal supervision.
• Willingness to travel.
• Experience working with a start-up business is desirable.
• Experience using a sales software is an added advantage.