Sales and Marketing Manager (Industrial Paints) at Estrada International Staffing Solutions

Responsibilities

• Sales Strategy Development: Develop and implement strategic sales plans to achieve the company's sales targets, particularly the 1 billion Naira monthly target.
• Client Portfolio Management: Leverage existing client relationships to expand the company’s market share in the industrial paint sector. Maintain and grow these relationships to ensure sustained business growth.
• Market Research: Conduct market research to identify new opportunities, customer needs, and competition. Provide insights that contribute to the company’s competitive positioning.
• Business Development: Identify and pursue new business opportunities, including new markets, growth areas, trends, customers, partnerships, and services.
• Marketing Campaigns: Develop and oversee marketing campaigns that enhance the visibility and demand for the company’s industrial paint products.
• Sales Team Leadership: Lead, manage, and mentor a team of sales professionals. Provide guidance to ensure they meet individual and team sales targets.
• Reporting: Prepare and deliver sales and performance reports to the Managing Director. Track progress against sales targets and adjust strategies as needed.
• Client Negotiation: Engage in high-level negotiations with clients and stakeholders to close deals and ensure favorable outcomes for the company.
• Compliance: Ensure that all sales and marketing activities comply with relevant laws and regulations.