Route to Market Strategist at Robert Walters

Job Summary:

• Seeking a seasoned and visionary Route to Market Strategist to lead the team and drive the successful launch and distribution of our FMCG products. The ideal candidate will have a proven track record of developing and leading the sales and marketing efforts for new products.

Key Responsibilities:

• Leadership: Lead and manage a team of sales and marketing professionals, providing guidance and direction to ensure the successful execution of Route-to-Market Strategies.
• Product Launch: Develop and implement comprehensive go-to-market strategies for new FMCG products, ensuring successful product launches and market penetration.
• Market Analysis: Conduct in-depth market analysis, customer segmentation, and competitor assessments to identify growth opportunities and market trends.
• Distribution Strategy: Define and execute effective distribution strategies, including channel selection, product positioning, and pricing to optimise market reach and sales.
• Sales Growth: Drive sales growth through innovative marketing campaigns, promotions, and customer engagement strategies.
• Budget Management: Manage and optimise the allocated budget effectively, ensuring a strong return on investment.
• Stakeholder Collaboration: Collaborate with cross-functional teams, including production, supply chain, and finance, to align and execute the route-to-market strategy seamlessly.
• Reporting and Analysis: Regularly monitor and analyse key performance indicators, making data-driven decisions to improve the Route-to-Market approach.
• Compliance: Ensure compliance with industry regulations and company policies in all sales and marketing activities.

Candidate Requirements:

• Experience: Experience in a senior-level role within the FMCG industry, with a proven track record of successfully launching and marketing new products.
• Leadership: Demonstrated leadership skills with the ability to lead and inspire a team.
• Market Expertise: Strong understanding of the Nigerian FMCG market, including distribution channels, customer behaviours, and industry trends.
• Strategic Thinker: Proven experience in developing and executing high-level sales and marketing strategies.
• Budget Management: Proficient in budget planning, allocation, and monitoring.
• Travel: Willingness to travel to the company's factory in Ondo State on a regular basis.
• Education: A bachelor's degree in business, marketing, or a related field; an MBA is a plus.
• Industry Background: Previous experience in a well-established FMCG food company in Nigeria is essential.