Route to Consumer and Activation Manager at William Grant & Sons

About the job

• We are hiring a Route to Consumer and Activation Manager to help drive William Grant & Sons’ next phase of growth in this dynamic, fast-growing region for premium and luxury spirits. Based in Benin, the role will manage our relationships and performance with our long-established distributor partner and customers in the South East which includes, Benin, Asaba, Warri, Sapele, Onitsha, Enugu, Ebonyi.

What We Can Offer You

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Holiday entitlement.
• Private Healthcare
• Pension provision for local nationals is covered under statutory regulations. Employees contribute 8% of salary, the company contributes 10%.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
• Our Life Assurance cover is a multiple of three times your annual basic salary.
• Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
• Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.

Main Responsibilities

• The successful individual will be responsible for a defined channel customer base and outlet universe in a specific priority region. The RTC & Activation Manager will drive and identify opportunities and develop RTC execution plans for the region to be delivered in partnership with the Distributor within the assigned region.
• The individual will ensure that Distribution partners effectively execute our aligned marketing activities and that Activation standards are delivered in line with global guidelines and executed in the right channel types and with the right customers.
• The RTC & Activation Manager will hold the Distribution partners to account for both the development and execution of channel plan (s) based on the route to consumer programme to drive optimal Distribution, MES and Activation.
• Analyse available data (depletions, optimal stock levels, distribution, MES, activations and market shares) and leverage insights to stay informed of trends, identify gaps, recommend solutions and follow through with the executions.
• Part of the responsibilities is to build strong, mutually beneficial relationships with distribution partners and key trade outlets and also leverage internal cross functional team to agree tailored plans for the region that will unlock potentials to grow the wider portfolio.

Our Ideal Candidate

• Ambitious, tenacious, and performance driven, you have a track record of identifying growth opportunities and engaging colleagues and partners to help you deliver against them.
• Highly numerate and leverages data insights to develop and execute winning strategies for the market.
• Your entrepreneurial, collaborative style sees you build win-win relationships with all with whom you interact. You are also able to work with and manage difficult customers.
• You are a ‘field person’ who enjoys spending time in the market and with customers/outlets to uncover insights which can drive performance