Reports To Business Manager – Retail SBU
Working Hours 8:00 a.m. – 5:00 p.m., Monday – Friday
Salary ₦250,000 to ₦350,000.00 MONTHLY NET
Direct Reports Sales Executives and Tele-Sales Team
Preferred Experience Candidates with proven retail sales experience, preferably within the ISP/Telecom industry, are strongly encouraged to apply.
ABOUT THE ROLE
eStream Networks Limited is seeking a results-driven Sales Coordinator to support the Retail Business Unit in driving new customer acquisition, revenue growth and market penetration across eStream’s serviceable locations. The role will coordinate field and tele-sales activities, ensure strong lead generation and follow-up, and support the conversion of prospects into paying and successfully installed customers for Radio and Fiber Internet services.
KEY RESPONSIBILITIES
- Drive aggressive acquisition of new retail customers across serviceable locations.
- Identify and develop new sales opportunities for Radio and Fiber Internet services.
- Coordinate daily field sales activities across estates, communities, business districts and other high-potential locations.
- Plan and execute guerrilla marketing, door-to-door campaigns, estate activations, community outreach, street marketing and corporate prospecting.
- Generate and maintain a healthy pipeline of qualified prospects and ensure proper follow-up from lead generation through engagement, quotation, payment, installation, and activation.
- Ensure no qualified lead is abandoned without appropriate follow-up.
- Monitor sales representatives’ daily productivity, attendance, lead quality, conversion, and closure.
- Drive a minimum daily target of 20 qualified and verifiable leads per salesperson and a minimum lead-to-sale conversion rate of 5%.
- Participate in closing high-value or difficult prospects and provide customers with the information required to make informed purchase decisions.
- Prepare daily, weekly and monthly sales performance reports and dashboards.
- Analyse subscriber growth, conversion rates, ARPU, churn, and campaign ROI and provide recommendations to management.
- Support sales training and continuous capability development in closing techniques, objection handling, ISP product knowledge, CRM usage, and customer engagement.
- Build strong relationships with customers and high-value subscribers and support customer-retention initiatives.
- Gather market intelligence on customer needs, competitor activities, pricing, promotions and service offerings.
- Work closely with Technical/Network Operations, NOC, Customer Service, Retention, Finance/Billing, Marketing and General Services to ensure smooth onboarding, service delivery and after-sales support.
- Coordinate with Finance on revenue tracking, collections, and reconciliation, and represent Retail Sales in relevant interdepartmental meetings.
- Provide management with field intelligence, market opportunities, challenges, and recommendations for new sales initiatives.
KEY PERFORMANCE INDICATORS (KPIs)
- 20 qualified leads per salesperson per day.
- Minimum 5% lead-to-sale conversion.
- Achievement of assigned monthly new-customer acquisition targets for Radio and Fiber.
- Achievement of assigned monthly revenue targets.
- 100% compliance with daily sales reporting.
- 100% follow-up on qualified leads.
- 100% achievement of assigned team targets.
- 100% lead-data accuracy.
- Regular/monthly sales-team training and performance improvement.
REQUIREMENTS & QUALIFICATIONS
- BSc/HND in Business Administration, Marketing, Social Sciences or a related field.
- Minimum 5–7 years’ sales experience, including 3–5 years in a supervisory/managerial capacity.
- Proven experience in retail sales; prior ISP/Telecom sales experience is strongly preferred.
- Experience managing a sales team of 10 or more personnel.
- Professional sales certification, such as Certified Sales Professional (CSP), is an added advantage.
- Strong knowledge of retail sales strategy, customer acquisition and market penetration.
- Proficiency in CRM systems, sales forecasting, data analysis and performance reporting.
- Strong negotiation, communication and presentation skills.
- Results-driven mindset, high accountability and strong customer focus.
- Ability to work under pressure, make sound decisions, and coordinate field-based sales activities.
WHAT WE ARE LOOKING FOR
We are looking for a proactive, target-driven and customer-focused sales professional who can coordinate people, convert opportunities into revenue and use market intelligence to grow eStream’s retail customer base. Candidates with strong prior retail sales experience and a demonstrable record of achieving sales targets will be given strong consideration.
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