Research & Content Analyst at First Excelsia

Industry: Technology  

Our client, a major player in the Technology industry is seeking to fill the role of a Research & Content Analyst.

The ideal candidate will be responsible for creating, proofreading, re-structuring, and editing contents intended for the organization’s educational and health products across all platforms. He/ She will be responsible for producing marketing copy, creating content about industry-related topics, and updating the company’s products with new content across all platforms.

Ultimately, the role holder will ensure effective development, delivery, and management of relevant content that appeal to target audiences, attract customers, and boost brand awareness.

Job Description:

• Create a content development & delivery plan and manage the successful implementation of the plan
• Provide regular progress reports on the plan implementation
• Supervise product research including data collection on users, competitors   &   the   marketplace   and   the   consolidation   of information into actionable items, reports and presentations for decision support
• Review and upgrade existing content to increase user engagement and product stickiness
• Create, proofread and edit written pieces (blog post, social media posts, et al) for grammar and style before publication
• Upload content into the product portals
• Script and edit content for motion pictures. Also, coordinate with marketing and design teams to illustrate articles
• Maintain and update comprehensive content inventory
• Ensure all-around consistency (style, fonts, images, and tone) across platforms
• Develop and execute approved calendar of activities
• Perform periodic content audit to keep content relevant and engaging

Person Specification:

• 2-3 years’ work experience as a Copywriter, Content Creator, or a similar role.
• Minimum of a bachelor’s degree in English Language, Journalism, Mass Communication, Marketing, or related field.
• Experience within the educational sector is required.
• Advanced Degree/other professional certification would be an added advantage