Regional Sales Manager (Biscuit) at Ascentech Services Limited

Job Description

• Overall responsibility for achieving or exceeding the Sales and Distribution objectives in the respective Region to ensure achievement of company’s business objectives and strategy.

Principal Accountabilities
Sales Target:

• Develop and achieve or exceed the sales volume/revenue goals targets as defined in the Business Plan for the sales channels and control/monitor the Sales budget to ensure optimum allocation of resources to different businesses of the company.

Marketing Support:

• Coordinate with the Marketing Division to ensure marketing tools are provided to the trade to increase brand visibility and thereby achieve business objectives.

High Performance Team:

• Coordinate with the Human Resources and the Line Managers to efficiently implement HR initiatives so as to motivate and lead a High Performance Team.
• Check individual performances of the Sales Team and motivate them, either through personal counselling and/or imparting training in tactical selling skills, to improve and enhance their capabilities and sales performance.

Market Knowledge:

• Conduct regular market visits to check route coverage and availability of company products in the market, competitor’s activities and look for new business opportunities in order to safeguard the customer base and increase market share.

Sales Systems:

• Develop and maintain an efficient distribution network and efficient routing to ensure timely deliveries and superior levels of service to company customers.

Finance & Accounts:

• Co-ordinate with Finance & Accounts to ensure compliance with all financial norms to control collections and receivables.

Marketing Activities:

• Coordinate the execution of marketing & promotional activities in the marketplace to derive maximum benefit out of such promotional initiatives.
• Analyze the impact of such promotions and submit report to the Sales Manager for assessment and evaluation.

Requirements
Education:

• Minimum: Bachelor's Degree in Marketing or Management, preferably an MBA

Experience:

• Minimum of 5 years experience in sales of FMCG products, preferably biscuit.

Skills:

• Sound Business Financial and Numerical expertise
• Excellent Sales track record
• Presentation+ Negotiation skills with excellent Leadership skills to motivate and drive the team
• Professional and mature attitude towards resolving problems with a behavior competency to build relationships
• Excellent analytical skills
• Communication & problem-solving skills
• Language requirements are regionally specific.