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  • Posted: Jul 2, 2025
    Deadline: Not specified
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  • Somotex Nigeria Limited is a manufacturer and supplier of cooling systems - air conditioners and refrigerators partnering with Midea of China, and Chest Freezers in relationship with Tamashi. Somotex is also a major importer of tyres and a major partner of Havells-Electrical in Industrial and Home appliances. The company provides after sales support service...
    Read more about this company

     

    Regional Channel Promotion Specialist

    Responsibilities

    Market Promotion Execution 

    • Plan and execute localized promotional activities (e.g., product roadshows, in-store promotions, community experience events) tailored to African market characteristics (e.g., climate needs, consumer habits).
    • Manage point-of-sale materials (POSM) and brand image to ensure standardized retail displays and improve consumer conversion rates.

    Sales Target Support 

    • Break down regional sales targets by channel level, monitor sales data, and develop dynamic adjustment strategies. Provide marketing resources to ensure quarterly/annual channel goals are met in key markets.
    • Collaborate with distributor teams on training and incentives to enhance channel sales capabilities and loyalty.

    Competitor & Market Intelligence 

    • Conduct store visits to research the competitive landscape of Africa's AC market (e.g., brand pricing, channel policies). Generate analytical reports and provide feedback to product & marketing teams to support differentiated strategy formulation.

    Channel Development & Management 

    • Assist the regional product manager in developing and negotiating long-term partnerships with home AC distribution channels (distributors, retailers, e-commerce platforms, etc.) to improve channel coverage and sales penetration.
    • Support the development of channel tiering strategies, optimize existing structures, and focus on high-potential partners (e.g., building material chains, appliance retailers, engineering contractors).

    Qualifications

    Education:

    • Bachelor’s degree or above in Marketing, International Trade, or related fields. 

    Experience:

    • Interest and familiarity with the home appliance/consumer electronics channel; local students or candidates with African market experience are preferred. 
    • Interest and understanding of AC product technical features and distribution models (e.g., B2B2C, project sales). 

    Skills:

    • Strong negotiation skills and distributor relationship management experience. 
    • Willingness to travel frequently (covering multiple African countries, including Nigeria, Ghana, South Africa) and strong cross-cultural communication skills. 
    • Fluent in English (French/Portuguese is a plus); proficiency in data analysis tools (Excel, Power BI). 
    • Personal Traits: Results-driven, resilient, and skilled at business development in resource-constrained markets.

    Check how your CV aligns with this job

    Method of Application

    send CV to asst-hr2@somotexnig.com

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