Public Relations Specialist at Sydani Group

Role Description

The Public Relations Specialist will play a crucial role in managing and enhancing Sydani Group's public image and reputation. They will be responsible for developing and executing strategic public relations initiatives, fostering media relationships, and ensuring effective communication with stakeholders. The successful candidate will have a proven track record in PR, exceptional communication skills, and the ability to work collaboratively in a fast-paced environment.

Job Responsibilities

Strategic Communication

• Develop and implement comprehensive communication strategies that align with Sydani’s goals and objectives.
• Identify target audiences and tailor messages accordingly.
• Ensure consistency in messaging across all communication channels.

Media Relations

• Cultivate and maintain relationships with members of the media, journalists, and relevant industry influencers.
• Develop and distribute press releases and media advisories.
• Arrange interviews, press conferences, and media coverage for Sydani's events and announcements.
• Monitor media coverage and prepare media reports for internal review.

Content Creation

• Supervise and create compelling and relevant content, including press releases, articles, blog posts, and social media updates
• Ensure all content aligns with Sydani’s messaging and branding guidelines
• Responsible for the officers who manage Sydani’s social media accounts ensuring that they engage with followers and respond to comments and messages timely.

Crisis Management

• Develop and implement crisis communication plans to address potential issues and emergencies.
• Serve as a spokesperson during crises, providing accurate and timely information to the public and media.
• Work with relevant departments to manage and mitigate reputational risks.

Stakeholder Communication

• Identify and engage with Sydani key stakeholders, including clients, partners, vendors, and community members.
• Develop and maintain communication channels to keep stakeholders informed and engaged.
• Respond to inquiries and concerns from stakeholders in a professional and timely manner.

Event Management

• Plan and execute public relations events, such as announcements, press conferences, and community outreach programs.
• Coordinate logistics, invitations, and media coverage for events.

Measurement and Analysis

• Track and analyze communication efforts to measure their effectiveness.
• Provide regular reports on key performance indicators and make recommendations for improvement.

Internal Communication

• Facilitate effective communication within and without Sydani by creating and distributing internal newsletters, memos, and announcements.
• Assist in employee engagement initiatives and help convey the organization's vision and values to staff.

Reporting and Analysis

• Monitor and measure the effectiveness of Sydani public relations campaigns.
• Provide regular reports and analysis on media coverage, social media engagement, and other key performance metrics.

Required Qualifications and Competencies

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field (Master's degree preferred).
• Proven experience in public relations, with a minimum of 4 years in a leadership role.
• Strong written and verbal communication skills, with exceptional attention to detail.
• Demonstrated ability to develop and execute successful PR strategies and campaigns.
•  Excellent media relations, crisis management, and stakeholder communication skills.
• Proficiency in using PR and media monitoring tools.
• Creative thinker with the ability to generate new ideas and approaches.
• Strong organizational and project management skills.
• Ability to work well under pressure and meet tight deadlines.

  x. A collaborative team player with a positive attitude.

What we offer

Sydani offers a comprehensive benefits package including medical insurance, competitive compensation, generous bonuses, rapid career growth, and the opportunity to work with a team of seasoned consultants and an ever-expanding network of industry experts.

Sydani Group is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.