Public Relations / Communications Specialist at Impact HER Africa

About the job

• We are seeking a skilled and experienced PR and Communication Expert to join our team.
• The ideal candidate will be responsible for developing and implementing comprehensive communication strategies to enhance our organization’s visibility, brand image, and impact.
• The role requires a strategic thinker with strong communication, media relations, and storytelling skills.

Key Responsibilities:

• Develop and execute a comprehensive communication strategy aligned with the organization's goals and objectives.
• Cultivate and maintain relationships with media outlets, journalists, and influencers.
• Proactively pitch and secure media coverage to raise awareness of our programs and initiatives.
• Respond to media inquiries and coordinate interviews with organizational spokespeople.
• Create compelling and engaging content for various platforms, including press releases, articles, blog posts, and social media.
• Develop multimedia content, such as videos and infographics, to effectively convey our message.
• Oversee and manage the organization's social media accounts to drive engagement and reach a wider audience.
• Monitor social media trends and analytics to adjust strategies for optimal impact.
• Plan and execute events, press conferences, and outreach activities to enhance organizational visibility.
• Coordinate with internal teams to ensure seamless execution of events.
• Develop and maintain brand guidelines to ensure consistent messaging across all communication channels.

Qualifications:

• Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
• Proven experience in public relations, corporate communications, or a similar role.
• Strong writing and editing skills with a keen eye for detail.
• Excellent interpersonal and relationship-building skills.
• Familiarity with the social, economic, and cultural landscape in Africa.