Public Relations Analyst at Westfield Consulting

Job Summary

• To strategically plan, develop and execute integrated corporate communication and public relations initiatives that enhance the company’s visibility, strengthen stakeholder relationships and support business development goals by leveraging media engagement, content creation, industry insights and effective cross-functional collaboration

Principal Duties and Responsibilties

• Collaborate with Business Development team and maintain open communication with Management
• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Working with the Business Development team to amongst other things, create a content calendar, engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases, byline articles and keynote presentations
• Monitor local, national or international news coverage to determine the public’s perception of the company
• Developing and implementing publicity strategies for the company’s products and services, including a crisis management strategy
• Monitor, analyze and communicate PR results monthly
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Development and implementation of the Corporate Communications strategy for the firm, subject to Management’s approval.

Requirements / Qualifications

• Bachelor’s Degree or its equivalent in Mass Communication, English and related areas of study.
• A post graduate degree is an added advantage
• Minimum of 2 years’ work experience in similar role
• Skilled in managing social media platforms, content calendars, and audience engagement
• Ability to implement PR and corporate communication strategies
• Proficiency in Microsoft Office suite: Excel, Word, PowerPoint, etc
• Fluency in spoken and written English required