Program Officer at LOPTERRA

Job Description

• Strengthen the economic livelihoods of rural women by developing and scaling income-generating programs.
• Implement strategies to enhance digital and social media marketing for products made by rural women.
• Utilize digital marketing tools to improve product visibility, brand positioning, and market access.
• Identify and establish market linkages to expand sales and business opportunities.
• Develop and execute strategies that increase access to finance, training, and resources for women entrepreneurs.
• Provide training on bookkeeping and business development to enhance financial management skills and ensure that women entrepreneurs can effectively track income, expenses, and profitability.
• Work closely with the finance team to develop a structured growth and market access strategy, incorporating financial planning, pricing models, and sustainable business scaling approaches.
• Support women in improving financial literacy, budgeting, and investment planning to ensure long-term business success.
• Work closely with rural women to improve product quality, branding, and packaging for competitive market positioning.
• Partner with the communication team to promote success stories and expand awareness of our programs.
• Conduct research to assess economic growth trends and refine program strategies.
• Monitor and evaluate the impact of economic empowerment initiatives, ensuring measurable outcomes.
• Facilitate community-based training on business development, digital literacy, and market access.
• Prepare periodic reports on program performance, tracking key economic indicators and impact metrics.

What They Expect from the Candidate
The ideal candidate should have:

• A Bachelor’s Degree in Economics, Business, Social Sciences, Business Development, Development Studies, or a related field.
• At least three years of experience in economic development, entrepreneurship, digital marketing, or program management.
• Strong knowledge of digital marketing tools, including social media management, e-commerce platforms, and online advertising.
• Experience in bookkeeping and working collaboratively with finance teams to develop and implement growth and market access strategies that drive economic sustainability.
• Proven experience in developing market strategies for rural or small-scale businesses.
• Ability to create and manage partnerships for market access and financial inclusion.
• Excellent research, analytical, and reporting skills.
• Passion for women’s economic empowerment and rural development.