Products Marketing Manager at Assets Microfinance Bank

Job description

• The product marketing manager is responsible for presenting our products in ways that will strengthen our brand and boost sales. The goal will be to develop and implement the most profitable plans to position and promote our products. The PMM will liaise between the product and audiences, including sales, marketing, customers, and prospects through different marketing channels as identified and approved for the purpose.

Qualifications/Responsibilities:

• Bachelor’s and/or Master’s Degree in Marketing, Business, Advertising, Communication or related field from a reputable University.
• Minimum of 4 years’ experience in branding, corporate communications, advertising, digital/social media marketing/media buying. Financial service experience is an added advantage.
• Proven experience in managing a brand (Knowledge in the financial sector would be an added advantage).
• Hands on Experience in Media buying and social media Algorithm.
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Experience in managing social media accounts, running paid advertising campaigns, and analyzing campaign performance metrics is commonly expected.
• Proficiency in using digital marketing tools such as Google Analytics, SEO tools, and email marketing platforms may be required.
• Demonstrated success in driving website traffic, increasing engagement, and generating leads or conversions through digital channels is highly desirable.