Product Marketing Manager at Norak Technologies Ltd

Location: Anthony Village, Lagos

Job Responsibilities

• Conduct extensive research on the competitive landscape and the area in which you will be operating in the software development market.
• Support the Business Development team by creating value propositions
• Articulate the value of the business technology to non-technical audiences
• Identify new potential partner arrangements (technical and commercial)
• A deep understanding of tech products such as School Management System, Learning Management System and Business Management System, how they grow, and how to engage customers.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Identify relevant third parties that can promote our business/products
• Design and oversee all aspects of our digital marketing unit including our marketing database, reviewing contents, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with the team to brainstorm new and innovative growth strategies.
• Managing the company's products: School Management System, Learning Management System, Business Management System and Church Management System; working with our in-house designers and programmers to implement the necessary changes to increase leads and direct sales;
• Working with the sales team on constantly improving our B2B sales pipeline, from lead generation to sales closure;
• Making feature recommendations to the Product Management team, based on user feedback, satisfaction studies, and competitive benchmarks;

Job Requirements

• Act as a Products Owner, maintaining the product backlog, and creating feature descriptions to provide guidance to Engineering & Data, alongside facilitating refinement and planning sessions.
• Advocate for our software development team to understand the problems faced and proffer solutions where necessary.
• Ensure post-launch communications are targeted to the right end users and contain key messages which are easily understood.
• Understand how to bring value to customers, using a sharp commercial mind to drive performance
• Must be excellent at communication to bring together people with diverse experiences, opinions and opportunities in order to get things done, and build deep relationships based on trust and respect.
• Ability to inspire and empower your team to achieve the business vision and goals as well as support key projects.
• Must have a coaching mindset, sharing your learnings with others to help them improve.
• Intensely analytical - you rely on quantitative data to make decisions, you use data to discover opportunities, identify issues and drive performance.
• Must be a team player who is excited about delivering outcomes through the team.