Product Marketing Manager at eTranzact

Key Responsibilities

• Develop and execute the overall plan for launching and promoting a product including target product launches, audience definition, messaging, and channel strategy.
• Define how the product Will be positioned in the market and create compelling messaging that resonates with the target audience.
• Conduct thorough market research to understand
• customer needs, preferences, and competitive landscape.

Requirements

• Minimum second class upper honours degree in marketing, business administration, or a related field is strictly required.
• 3-4 years proven experience as a Product Marketing Manager or in a similar marketing role in Agency banking/ Financial Inclusion is critical.
• Experience in market analysis, go-to-market strategies, and product launches is highly valued.