Product Marketing & Event Lead at Appzone Limited

What you’ll do 

• Define and manage implementation of Qore's B2B marketing product strategy and develop business cases as required 
• Employ Agile methodologies to actively solicit client and market feedback to guide the product strategy 
• Manage a build/buy/partner approach to strategy execution 
• Inbound and Outbound Marketing -Create powerful messaging and collateral that highlights our product differentiation and market leadership to audiences ranging from developers to executives 
• Define and quantify the total addressable market for data processing and create metrics to track our progress in this market 
• Develop the sales tools that support the promotion and selling process of our products and services 
• Create and promote thought leadership to position the company and key representatives as industry experts 
• Create a scalable process to capture, organize, and update content created throughout the company and community (blog posts, demos, scripts,) for maximum reuse 
• Plan and manage events – product launches, hackathons etc.  
• Lead product launches and build go-to- market strategies across online and field sales channels 
• Identify opportunities to provide value and grow the business and work with cross-functional partners to implement those ideas 
• Drive product concept validation and customer segmentation to inform roadmap prioritization and go-to- market planning  
• Partner with sales and marketing teams to bring product narratives to life via integrated campaigns that drive pipeline and support revenue goals 
• Be an internal, and occasionally external, evangelist for our product and services 
• Lead online advertising campaigns that drive awareness and demand-generation campaigns 
• Create and manage budgets for the product 

Requirements

• A minimum of 3 years of experience in developing marketing campaigns is required and BS degree in marketing, business or technology field   
• Proven experience in marketing management fundamentals 
• Working knowledge of web analytics tools (Google Analytics, WebTrends) 
• Knowledge in Digital Marketing, Product Marketing, CRM systems and marketing automation 
• Demonstrable experience in launching new B2B products and solutions into vertical markets, preferably technology based and to global audiences 
• Experience in process driven environments following sound PMI/PMP, Agile methodologies is preferred 
• Collaborative and Courageous, Analytical, Creative, Action-oriented self-starter mindset 
• Excellent oral and written communication skills  
• Ability to work and thrive in a fast-paced, technology-focused organization  
• Effective time management skills and the ability to multi-task 
• Demonstrate a successful track record of innovative problem solving and leadership  
• Proven ability to passionately lead and motivate a team to achieve superior performance 
• Superior understanding of brand and consumer values  
• Strong interpersonal and team leadership  
• Inquisitive nature and ability to translate consumer attitudes and behaviors into hypothesis and business opportunities  
• Demonstrated leadership in delivering complex solutions for the business, consistently working ethically and with integrity is required  
• Demonstrated experience, and proven track record, of working across multiple brands and partners simultaneously to deliver a quality product on time/budget is preferred  
• Proven ability to effectively build and manage stakeholder relationships within and across departments and geographies is required