Product Marketer at Okra

The Role

• As a Product Marketer you’ll set the foundation for Okra’s explosive growth by showcasing the value of Okra as a product to both prospective and existing customers.
• You’ll position the product and product messaging, drive demand, adoption, retention, and account expansion of the product in a continuous cycle, collaborating with product managers, and designers to showcase delightful and impactful experiences for our customers. 

Responsibilities
The successful candidate will: 

• Determine the type of advertising and marketing content, such as digital or social media, that needs to be created and distributed.
• Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
• Work with in-house or external Writers and other content creators to create the desired content.
• Outline a product timeline and oversee the project’s successful execution.
• Create and manage budgets for the product.
• Develop and maintain relationships with external vendors whose products or services will be needed for the product.

What You’ll Need

• Foundational marketing and campaign management experience
• Project management skills
• Strong organizational and communication skills
• The ability to analyze relevant information and make informed decisions
• The ability to prioritize tasks and responsibilities across projects
• Copywriting experience.