Product Marketer at Mustard Stone Technologies Limited

Job Description

• A people-powered crypto application has been launched by our team, and we need to effectively inform our community about it, in order to drive adoption. The product marketing lead will be responsible for driving demand for assigned products, bringing new capabilities to market, and ensuring that the sales team, customers, and prospective users understand them. Furthermore, you will be in charge of finding product-market fit, influencing growth and driving adoption.

Job Responsibilities

• As our Product Marketer, you'll partner with our Product, Engineering, and Customer Success teams to create and launch robust campaigns that drives engagement
• Develop messaging and content that articulates the product, its features, brand story and value proposition to target audiences
• Create and co-ordinate product and promotion content such as case studies, videos, website copy and assist in blog posts
• Gain insight into customer use of current products, untapped opportunities and buyer personas
• Manage marketing budget and approval processes
• Guide writers and designers in effectively presenting complex/technical concepts to (potential) end-users
• As a Product Marketer, you will be responsible for defining the product strategy to grow our community and innovative new products and drive ongoing funnels
• Through close collaboration with product management and strategy teams, you will surface audience insights that shape the product roadmap and build best-in-class growth campaigns that encourage platform adoption.
• You will be deeply grounded in audience insights through a partnership with research, and analytics, and by driving original research to define the needs of the consumer audience.
• You build LTV/CAC models and ensure we hit scale while collaborating with internal teams to plan on-brand campaigns.
• You will have a track record of leveraging insights to build consensus with large cross-functional teams and building trusted relationships with senior product leaders.
• You will thrive on analytics, experiments, messaging and go-to-market plans that exceed plans.
• Lead the development of product marketing and growth strategies that exceed platform adoption and growth targets.
• Establish and bring comprehensive go-to-market plans for innovative product levers and features.
• Partner closely with research and analytics to develop a deeper understanding of the audience and surface opportunities to senior product leadership to shape growth roadmaps.
• Advocate for audience needs and partner with business strategy to test and launch product innovations that drive increased customer conversion and platform adoption.

Job Requirements

• 3+ years of experience in product marketing with proven success in user acquisition and digital media management. Agency experience is highly valued!
• Vast experience in growth marketing for early-stage/startup companies.
• Proven experience working with insights (conducting research, synthesizing learnings) and using them to map communications plans and influence product roadmaps.
• Solid knowledge of direct response, ROI, ROAS and CPA paid media metrics, Google, marketing data trends, & insights.
• Strong understanding of direct response/performance marketing metrics such as visitor-to-lead and lead-to-sale ratios, sales revenue by channel, cost per lead, landing page conversion rate (CVR%), customer lifetime value (CLV or LTV), LTV: CAC ratios, customer retention rate (CRR), customer acquisition cost (CAC)
• Highly experienced with audience segmentation, messaging, flighting and budgeting.
• Proven track record of driving successful growth plans, product optimizations and go-to-market launches that exceed adoption targets and drive business bottom-line impact.
• Impeccable writing skills — Must raise the bar for messaging and positioning for the product & company. Writing must be clean and error-free.
• Conversion rate optimization, marketing automation, acquisition marketing, referral and loyalty marketing, retention marketing.
• Superior communication skills, understanding how and when to communicate with internal and external stakeholders.
• Deep knowledge of Analytic tools like Google Analytics, Metabase, Segment, Onesignal or Mixpanel.
• Extensive knowledge of event tracking and translating them to users’ behaviour.
• Must have a strong interest in crypto/blockchain/technology space