Product Marketer at Health Connect 24x7

Job Summary

• In this position, you will be responsible for all aspects of our products marketing operations.
• This role will help grow HealthConnect24x7 brand’s influence locally while also increasing brand visibility to our existing customers and prospective clients by developing and maintaining a sustainable marketing communications strategy for our products across all platforms.
• Other duties will include planning, implementing, and monitoring our marketing campaigns across all digital platforms.
• Our ideal candidate is someone with experience in software marketing, communications, creativity, and content creation. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills to drive product marketing.

Duties and Responsibilities

• Study & understand the company products.
• Translate technical details into benefits for the user.
• Develop product marketing strategies (pricing, advertising, product launching).
• Craft compelling messages across marketing channels (landing pages, ad campaigns).
• Focus on product launches and thought leadership campaigns, client data, and industry trends
• Develop, shape, and implement internal & external brand communications strategy that includes media outreach and social media content creation and engagement.Responsible for analysing brand positioning and consumer insights
• Establish performance specifications, cost and price parameters, market applications and project estimates based on customer behaviour.
• Collaborate with the sales team to achieve a unified sales and marketing of HC24x7 brand and product in the mind of prospective clients and existing partnerships.
• Identify market trends and insights from end-to-end customer experience across multiple channels and use information to drive, optimize and position HC24x7 products.
• Use metrics derived from our digital platforms to evaluate our website traffic, service quotas, target audience and industry.
• Coordinating product marketing effort at health and technology related events such as conferences, exhibitions, for marketing purpose and brand visibility.
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers.

Minimum Educational Requirements

• Bachelor's Degree in Marketing or related courses is preferred.
• Masters in Business related courses is an advantage
• Professional certifications in Marketing, Business development or sales will be an advantage

Identified Preferred Requirements:

• A minimum of 3 years combined experience in a marketing, business development and or sales.
• Highly creative, intuitive and analytical
• Excellent oral and written communication skills in preferred language/s
• Great understanding of product market segmentation and positioning
• High understanding of sales and the marketing funnel
• Excellent copy-writing skills
• Ability to deliver creative content (text, image and video)
• Good knowledge of SEO, keyword research and Google Analytics

Soft Skills:

• Managerial and great leadership Skills
• Creative, intuitive and alert
• Optimistic and hands-on
• Great convincing and negotiation skills
• Flexible mindset in market psychology and analysis
• Ability to multi-task, set priorities and manage self and others