Product Marketer at Flex Finance

Duties and Responsibilities

• Study company products
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Sales Director Requirements and Qualifications

• Minimum two years proven experience as a Product Marketing Manager or similar role
• Background in design and copywriting is a plus
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends, Ux cam)
• Excellent communication skills
• A keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• Degree in Marketing, Communications or a similar field

Benefits

• Good compensation
• Friendly workplace
• Hybrid work arrangement
• Health and dental plan
• Knowledge allowance