Product Manager at Mixta Nigeria

The occupier of this role will be charged with the responsibility of leading a new Strategic Business Unit (SBU) that will manage the success of Mixta’s new Rent-to-own home acquisition finance product.

He/She will be tasked with creating and implementing a roadmap to guide the product implementation, from initial pilot into market-wide release and also to manage the ongoing relationship with the clients and other scheme stakeholders until commercial payment plan is fulfilled.

Duties and Responsibilities

• Develop the architecture and operational framework for the new SBU, including SOPs and KPIs
• Support the development and implementation of the rent-to-own product.
• Set overall strategy for sales and marketing of the allocated development of the home finance product (which channels to use, lead management, etc.) with senior management.
• Design and implement marketing campaigns.
• Define the target customers’ segmentation and develop customer profile of credit worthy off-takers.
• Incorporate market and competitor knowledge into sales strategies including pricing structure and product positioning through internal and external sources.
• Seek out and build relationships with partner financial institutions or mortgage banks, to provide pre-qualify or profile potential product off-takers, and as a viable path to exit the rent-to-own scheme at the end of the conversation period.
• Nurture and build relationships with mortgage finance institutions and negotiate attractive funding options for the off-takers of the rent-to-own scheme.
• Evaluate market research, monitor competitor products, sales and marketing activities, and adjust marketing strategy to meet changing market and competitive conditions.
• Report activities of sales, business development and operations to management.
• Develop and nurture business relationships that will increase the SBU’s profile and market reach for this home finance product.
• Develop long-term partnerships with customers to ensure they and remain committed to the rent-to-own plan agreed with the company.
• Maintain a high level of customer satisfaction by advising on product/implementation best practices, providing first level support to customer concerns while serving as a liaison between customers and Mixta’s internal operations.
• Maximize client retention and off-take success while also driving increased rental revenue.
• Assist in the periodic review of rental costs to ensure product viability and to ensure the scheme achieves its long-term commercial and financial objectives.
• Provide strategic support to the new Facility Management function that will be implemented for the homes under the rent-to-own scheme.
• Manage the overall rent-to-own scheme budget and ensure cost optimization and revenue maximization.

Deliverables

• Sales and Marketing Plan: Defined customer segments, value proposition for each segment, sales channels, pricing, promotion and sales targets.
• Monthly rentals, sales and marketing report: Articulate actual vs sales targets as well as ongoing challenges and corrective actions that need to be taken.
• Monthly product facilities management report once off-take period commences.
• Budget Compliance.

SKILLS

• Problem solving – Brings a problem-solving mindset to any challenging situation.
• Strong entrepreneurial and ventures mindset
• Understanding and knowledge of facilities management as a sector
• Project Management skills to coordinate and effectively leverage and allocate resources
• Design Thinking
• Excellent business development, sales and marketing skills to foster and cultivate business opportunities and partnerships.
• Excellent communication and presentation skills
• Strong team player and self-starter
• Strong grasp of the full suits of MS Office tools (power point, excel etc.)
• Some early leadership or management experience would be an advantage

EDUCATION, EXPERIENCE OTHER REQUIREMENTS

• Minimum of a first degree or its equivalent in any Business-related or Social Science discipline.
• Certification in Project Management will be an added advantage.
• At least 7 years’ experience in business development, service sales and marketing. Experience gained in real estate marketing and business development, selling financial products or project management would be an advantage.