Product Head at AAVA Brands

• Drive sell-out, optimize inventory turns, protect margin, and grow market share for TV & Audio portfolio within assigned territory/channel.

This role is responsible for:

• Sell-in to dealers
• Sell-out from dealers
• Stock health
• Pricing discipline
• Dealer activation
• Market intelligence
• No P&L theory. Pure commercial execution

Key Responsibilities

Sales Execution

• Achieve monthly sell-in target by SKU
• Drive sell-out tracking (weekly reporting from key dealers)
• Push premium mix (QLED / OLED / Soundbars)
• Ensure minimum display presence in top outlets

Product Focus & Portfolio Management

• Ensure correct SKU mix in channel
• Prevent over-stocking of slow models
• Phase-out obsolete models before price crash
• Promote high-margin SKUs

Inventory & Working Capital

• Maintain 6–8 weeks stock cover
• Reduce aging stock (>90 days)
• Improve inventory turnover (minimum 4–6 turns annually)
• Align purchase planning with brand principal

Pricing & Margin Discipline

• Enforce MAP / agreed pricing
• Prevent unnecessary discounting
• Protect minimum GM%

Market Intelligence

• Monitor competitor price changes weekly
• Report promotion activities (Hisense, TCL, LG)
• Identify gaps in portfolio

Dealer Development

• Conduct minimum 20 dealer visits per month
• Identify new channel opportunities
• Train dealer sales staff quarterly