Product Growth Support Officer at Rosabon Financial Services

Job Summary

• This position requires a strategic thinker, with excellent problem-solving skills and a passion for innovation, and the ability to collaborate across multiple team to deliver high-impact, market-leading financial products to drive market growth.
• The Growth Officer role focus on driving growth and market expansion by identifying product growth opportunities and executing growth initiatives to acquire and retain customers

Scope and Impact

• This position significantly influences the effectiveness of our product portfolio, drives competitive market positioning, and ensures organizational adaptability to evolving market dynamics. The role contributes to strategic decision-making, financial performance optimization, and proactive responses to customer needs

Duties and Responsibilities
Target Market Strategy and Growth:

• Develop and execute growth strategies specific to target markets to achieve the desired growth objectives and set KPIs
• Oversee the entire growth strategy, coordinating with various internal and external stakeholders in driving the target market growth
• Responsible for identifying growth opportunities and implementing strategies to capitalize on them
• Utilize data-driven insights to identify growth opportunities and optimize performance in the target market
• Analyze market trends and competitor strategies to identify growth opportunities and oversee the implementation of initiatives to drive the desired market growth
• Carry out product users' needs and to identify growth opportunities to drive performance improvements
• Design and implement metrics to monitor the success of processes, and refine the process on actual on-ground feedback from customers and other relevant stakeholders
• Define and implement innovative product positioning and differentiation strategies

Product Lifecycle Management:

• Manage the end-to-end product lifecycle, from conceptualization to retirement, ensuring maximum market relevance and profitability.
• Regular update of the Product Requirement Documents (PRDs) to adapt to changing market needs.
• Develop rigorous testing protocols to ensure quality assurance and market readiness.
• Formulate customer retention strategies to drive loyalty and enhance product lifecycle value.

Market, Data-Driven Analysis & Recommendations:

• Analyze data on customer acquisition, retention, and revenue growth
• Develop data-driven recommendations for product improvements, new features, and marketing strategies
• Develop a deep understanding of the target market and customer segments
• Identify areas of opportunity for growth and optimization
• Analyze industry trends, competitors, and market gaps
• Conduct market research to identify the target audience, their needs, and pain points
• Analyze market trends, competitor activity, and customer feedback to inform product strategy and improvement.
• Build a competitive intelligence framework to track and respond to market changes
• Use predictive analytics to anticipate customer needs and evolving market demands

Effective Collaboration and Stakeholder Management:

• Collaborate with the Offline Sales teams to expand product reach through effective recruitment and offline sales channel
• Gather continuous feedback from the offline Sales team on product performance to inform the development and align with market needs
• Support offline Sales Channels in developing and implementing effective go-to-market strategies
• Work closely with Business Operations to enhance processes, streamline product rollout, and increase operational efficiency
• Partner with the Business Operations team to track and refine operational metrics to improve product turnaround time
• Collaborate with Marketing & Communication teams to optimize marketing content, campaigns, and audience targeting
• Align marketing strategies with product goals to maximize reach and customer engagement
• Collaborate with other relevant stakeholders to develop and improve on the existing products

Product Channels Optimization:

• Develop and implement initiatives to introduce new viable channels for product adoption.
• Identify pain points and areas for process improvement in existing channels.
• Collaborate with cross-functional teams to source and partner with third-party vendors to optimize product adoption channels.
• Ensure seamless integration of new channels with existing systems and processes.
• Continuously monitor and evaluate the performance of product adoption channels, identifying opportunities for further optimization and growth.

Digital Channel Development & Product Improvement:

• Identify initiatives for product improvement through digital channel development, focusing on user experience.
• Leverage digital insights and customer feedback to adapt products, increasing accessibility and satisfaction.
• Monitor digital channel performance, making adjustments to boost adoption and customer engagement.

Regulatory Compliance & Risk Management:

• Ensure all product strategies and offerings meet regulatory standards.
• Work with legal and compliance teams to navigate industry standards and minimize risks.
• Monitor evolving regulatory requirements, adapting products to maintain compliance.
• Conduct regular audits to proactively identify and address compliance risks.
• Any other task as assigned by the Line Manager

Requirements

• Bachelor’s Degree in Finance, Business, or a related field with 1-3 years experience.
• Experience in Product Management is an added advantage
• Excellent Analytical strategic thinking, and problem-solving skills.
• A desire to understand consumer behavior and mindset
• Curious about metrics, execution processes, and keeping an eye out for details
• Exceptional communication and interpersonal skills to collaborate effectively with diverse stakeholders.
• Proven ability to manage multiple projects simultaneously and meet tight deadlines
• Familiarity with agile development methodologies is an advantage.