Product Growth Specialist at Duplo

• The Product Growth Specialist supports Duplo’s product commercialization and growth efforts by executing product marketing initiatives, go-to-market activities, and demand generation campaigns. This role works closely with Product, Sales, Partnerships, and Marketing teams to ensure Duplo’s products are clearly positioned, effectively launched, and actively adopted by customers across African markets.
• This is a hands-on specialist role focused on execution, experimentation, and performance tracking rather than people management.

Responsibilities
Product Marketing & Messaging

• Support the development and execution of product positioning and messaging across Duplo’s products.
• Translate product features into clear customer benefits for different user personas and industries.
• Conduct competitor and market research to support differentiation and pricing insights.
• Create and update product marketing assets including pitch decks, FAQs, demo scripts, and sales enablement materials.

Go-To-Market & Launch Support

• Execute go-to-market plans for product launches and feature updates.
• Support release communications such as product announcements, emails, blog posts, landing pages, and webinars.
• Coordinate with Product and Sales teams to ensure timely and accurate launch materials.
• Help enable Sales teams with updated messaging and collateral during launches.

Growth & Demand Generation

• Execute growth campaigns across digital channels, content, events, and partnerships.
• Support lead generation initiatives to drive MQLs, demos, and pipelines.
• Assist with planning and execution of webinars, conferences, and sponsored events.
• Support partner-led and co-marketing initiatives with ecosystem partners.

Performance & Optimization

• Track and report on campaign performance, funnel metrics, and product adoption.
• Support testing and iteration of messaging, channels, and campaign formats.
• Maintain CRM and marketing automation workflows to ensure proper lead routing and follow-ups.
• Gather customer and sales feedback to inform future campaigns and product improvements.

Regional Expansion Support

• Assist in launching and localizing product and growth campaigns for new African markets.
• Adapt messaging to different market and industry contexts with guidance from senior team members.

Requirements

• 4–5 years of experience in product marketing, growth marketing, or GTM execution roles in B2B SaaS or fintech.
• Strong execution skills across campaigns, launches, and marketing programs. Ability to translate product features into customer-facing value propositions. Experience supporting product launches or feature rollouts. Working knowledge of growth and funnel metrics (MQL, SQL, conversion rates, adoption). Familiarity with CRM and marketing tools (e.g. HubSpot, Salesforce, Zoho, GA). Strong written and verbal communication skills.
• Comfortable operating in a fast-paced, execution-driven startup environment.