Product & Digital Marketing Manager at Renda Limited

Job Description

Market Research:

•  Conducting thorough market research to understand customer needs, market trends, and competitive landscape.
•  Analyzing data to identify opportunities and threats in the market.

Product Positioning:

•  Developing and refining the positioning and messaging of the product to differentiate it in the market.
• Creating value propositions that resonate with the target audience.

Go-to-Market Strategy:

•  Developing comprehensive go-to-market (GTM) strategies for new product launches or existing product updates.
•  Collaborating with cross-functional teams (sales, product development, etc.) to ensure alignment and successful execution.

Marketing Collateral:

•  Creating effective marketing collateral, such as product datasheets, whitepapers, case studies, and presentations.
•  Ensuring consistency in messaging across all marketing materials.

Sales Enablement:

•  Providing sales teams with the tools and training they need to effectively sell the product.
•  Developing sales collateral, presentations, and other resources to support the sales process.

Customer Communication:

•  Developing and executing communication plans to keep customers informed about product updates, features, and benefits.
•  Gathering customer feedback and insights to continuously improve the product.

Competitive Analysis:

•  Monitoring and analyzing competitor activities, and adjusting marketing strategies accordingly.
•  Keeping the internal teams informed about the competitive landscape.

Metrics and Analytics:

•  Establishing key performance indicators (KPIs) to measure the success of marketing initiatives.
• Analyzing data and metrics to make data-driven decisions and refine marketing strategies.

Cross-Functional Collaboration:

•  Collaborating with various teams, including product management, sales, and marketing, to ensure a unified and effective approach.

Product Launches:

•  Planning and executing product launches, including coordinating events, creating launch materials, and managing timelines.

Customer Advocacy:

•  Identifying and cultivating relationships with satisfied customers who can serve as advocates or references.

Qualifications

• Successful Product Marketing Managers possess a combination of strategic thinking, creativity, and analytical skills. There is a need to understand both the product and the market deeply and be able to communicate the value of the product effectively to the target audience. The following requirements will be expected from an ideal candidate:
• Professional certificate in Product Marketing or Digital Marketing
• Previous experience managing a product 
• Proficiency in digital marketing tools and analytics.
• Demonstrated ability to work collaboratively across departments.