Product / Brand Manager at Licht Tech Limited

Summary

• The Brand Manager will play a pivotal role in shaping and managing brand identity of assigned brand (s). Expertise in brand strategy, creative execution, and market analysis will be essential in driving brand success and building lasting customer relationships.

Responsibilities
Brand Strategy Development:

• Develop and execute comprehensive brand strategies aligned with company objectives.
• Conduct market research to identify consumer trends, preferences, and competitive landscape.
• Monitor market trends, research competitor activities and identify opportunities or key issues.
• Preparation of brand marketing plan, brand sales analysis, and follow-up for strategic implementation.
• Responsible for brand/category building, liaising with agencies, identifying business partnerships and organising promotional activities aimed at achieving KPIs
• Support the development of brand strategies for new product launches.
• Create impactful product messaging and collateral for promotional activities.
• Monitor market response and adapt strategies as needed.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field with at least 4 years experience.
• Proven experience as a Brand Manager or in a similar role.
• Strong understanding of branding principles and market dynamics.
• Exceptional creativity and ability to think outside the box.
• Excellent communication and interpersonal skills.
• Proficiency in market research and data analysis.
• Strong project management skills with the ability to multitask.
• Familiarity with digital marketing tools and platforms.
• Results-driven mindset with a strategic outlook.