Premium Spirits Account Leader- Off Trade (West) at Coca-Cola

Main responsibility is to lead the day-to-day sales and marketing execution in trade including driving innovations in-trade across categories while managing multiple stakeholders internally and externally. You will be responsible for executing Sales Drivers Activities (Distribution, Visibility, Promotion, Quality, Persuasion) to ensure sell-in and sell-out, visibility of products within niche channels and customers.

IS THIS YOU?

• BA / B. SC or HND in relevant discipline
• Minimum of five years’ experience in FMCG (Alcoholic Beverage/Premium Spirits Category), three (3) of which must have been in the Sales Manager role.
• Commercial & customer marketing experience (Spirits/AFBs)
• Desired candidate must be an excellent communicator and interested in delivering and improving service standards to our esteem customers.
• Proven experience in On-Trade Activation
• Selling & Negotiation Skills
• Strong analysis & Synthesis skills
• Presentation Skills & Interpersonal Skills
• Financial Acumen

YOUR KEY RESPONSIBILITIES

• Establish and maintain high-level, executive contact with accounts, focusing on the establishment and maintenance of strategic relationships
• Builds alliances with key cooperating departments through common routines (Pr. Spirits Customer Marketing & Sales Managers)
• Plans and implements trade and consumer promotions/events according to brand guidelines and plan
• Sets standards for customer relationships according to priorities & agreed plans and ensures that these are adhered across all agreements and customer interactions.
• Contributes to the capability development of off trade sales team by sharing knowledge and expertise
• Continuously improves processes and exploits growth opportunities in the market that will bring better results at lower cost
• Ensures achievement of new launches targets in own region/territory and contributes to total team results
• Participation in team activities for the achievement of the team's results (critical KBIs)
• Maintain sales volume, product mix, by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Analyze sales trends and results and Develops Off-Trade Knowledge Programs (Trade promotions, Salesman incentive scheme, Dealer- loader program etc)