PR Specialist at PalmPay

Key Responsibilities:

1. Collaborate with the team to create effective communication strategies that align with the company's brand propositions and overall goals.
2. Manage PR & Communications program, including organizing press conferences, coordinating media and influencers tours, conducting media engagement initiatives, and sponsorship.
3. Maintain a strong understanding on payment industry, the diversifying media landscape.
4. Cultivate strategic relationships with local media outlets, industry influencers and other key stakeholders to bolster brand awareness, and driving positive media coverage on products and services.
5. Drive PR efforts for marketing campaigns and product launches, ensuring that our messaging effectively reaches our target audience.
6. Prepare press releases and meticulously edit and proofread all communication materials.
7. Actively participate in crisis management efforts, assist the team during challenging situations to protect and enhance our brand reputation.

Key Skills:

1. 2-5 years of PR experience or relevant industry experience, preferably at a PR agency or in-house communications team.
2. Bachelor’s degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism.
3. Strong communication and presentation skills.
4. Organized to handle various ongoing work streams.
5. Self-motivated team player, and keen to take ownership of tasks.
6. Proficient in MS Office including Word, Excel and PowerPoint.