Performance Marketing Specialist at Prospa Inc

Department: Marketing

Job Description

• We are looking for a creative, passionate, and strategic paid Media Marketing Specialist to join our team at Prospa.
• You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies.

What You’ll Do

• Lead and support the implementation of our paid marketing strategies
• Collaborate with the design and marketing team to maintain a consistent brand voice and message across all paid programs
• Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
• Plan, test, and implement new acquisition funnels
• Improve conversions by a/b testing different variables.
• Manage, optimize & maximize the company's ROI across channels
• Craft landing pages and lead generating forms for our content to be distributed through relevant paid programs
• Conduct in-depth keyword and website research, ad grouping and audience targeting
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead
• Provide regular reporting and analysis of campaign performance

What You’ll Need

• At least 4 years strong tactical executional experience with all paid media channels.
• Relevant and evidenced experience with and understanding of performance metrics (ROI, On-site conversions, Cost & click performance, Impressions/total reach, Website traffic, etc).
• Experience in managing global/international campaigns
• Outstanding analytical and quantitative skills
• Knowledge of A/B testing and reporting
• Ability to work autonomously with strong organizational and collaborative skills
• Effective communication skills
• An interest in environments that require a lot of context switching and managing multiple priorities
• Great ability to Prioritize tasks
• Good time and relationship management
• Existing understanding of the fintech space is a plus