Performance Marketing Specialist at Korapay

Department: Marketing

About the Role

• The ideal candidate should have experience in SEM and is highly motivated to continue learning and growing in this field.

What You’ll Be Doing

• The Performance Marketing Specialist is responsible for Kora’s media planning and buying across social, search and display platforms.
• You will plan and execute paid digital media campaigns as well as manage the optimization and reporting of the campaigns.
• When needed, you will plan traditional media buys as well.

In collaboration with cross-functional teams, you are essential to ensuring that integraquired to:

• Plan and execute Kora’s paid digital media campaigns as well as manage the optimization and reporting across all our digital touch points
• Manage Kora’s MarTech stack that helps connect our marketing activities to business growth
• Share insights from key tracking tools that will inform updates to our marketing strategy
• Create informative and high-converting always-on PPC ads.
• Manage the monthly budgets of different platforms, billing reconciliation and spend-pacing in adherence to allocations and desired return.
• Oversee growth in performance to meet Kora’s OKRs.
• Report on key performance indicators and lead-generation initiatives
• Map ad formats to advertising objectives.
• Explore new opportunities and experiments to drive business growth.
• Test new channels and trends to build credibility for Kora.
• Be active in the process of building marketing budget, recommendations and pitch decks.
• Ensure a data-led approach to all activity; creating clear tests and adapting strategies accordingly.

Requirements
You are qualified if you:

• Have 3+ years experience in performance marketing
• Are proficient in deriving insights from data, fluent in slicing/dicing data
• Are proficient with Microsoft Excel, Word, and PowerPoint and Google Docs suite
• Have good knowledge and experience in retargeting/remarketing and general tag management
• Are proficient in the use of Google AdWords and Demand-side Platforms including Eskimi, Admaven, Taboola etc.
• Are proficient good Google tags manager, mixpanel and other relevant marketing reporting tools.
• Can leverage data, analytics and consumer trends to drive actionable insights and recommendations.
• You are goal-oriented and have excellent communication skills.
• You are curious, a strong team player and a problem solver.

Benefits

• Health Insurance
• Sponsored and Tailored training
• Paid Parental Leave
• Paid Time Off
• Flexible Work Style
• Internet Allowance
• Annual Performance Bonus
• Pension Plan
• The opportunity to work with a highly collaborative team-building something great!