Performance Marketing Specialist at Duplo

• We are looking for a results-driven Performance Marketing Specialist to own and scale Duplo’s paid acquisition engine end-to-end, from campaign execution to funnel optimization and revenue impact.

Responsibilities

• Own and execute Duplo’s paid acquisition strategy across Google Ads, Meta (Facebook & Instagram), LinkedIn, and X (Twitter)
• Plan, launch, and optimize campaigns focused on high-quality lead generation, demos, and customer acquisition
• Manage full-funnel performance, from impression to click to signup to activation
• Develop and implement retargeting strategies across platforms to improve conversion rates and reduce CAC
• Continuously optimize campaigns through A/B testing (copy, audiences, creatives, landing pages)
• Build and manage audience segmentation strategies, including lookalikes, custom lists, and ABM targeting
• Collaborate with the design and content team to brief high-performing ad creatives and messaging angles
• Optimize landing pages and conversion paths to improve conversion rates and user journey efficiency
• Monitor and report on key performance metrics, including CPL, CAC, ROAS, conversion rates, and pipeline contribution
• Set up and manage tracking, attribution, and analytics tools (Google Analytics, Meta Pixel, LinkedIn Insight Tag, etc.)
• Identify new growth opportunities across channels, formats, and markets (Nigeria & expansion regions)
• Align paid efforts with broader GTM initiatives, including events, partnerships, PR, and product launches
• Own performance reporting and provide clear insights and actionable recommendations to the team

Requirements

• Minimum of 5 years experience in performance marketing / paid media, preferably in fintech, SaaS, or B2B tech space.
• Proven track record of managing and scaling campaigns across Google, Meta, LinkedIn and Twitter/X.
• Strong understanding of B2B marketing funnels, lead generation, and conversion optimization.
• Hands-on experience with retargeting, audience building, and lifecycle marketing.
• Great analytical skills with the ability to interpret data and translate insights into growth actions.
• Experience with marketing analytics tools (Google Analytics, HubSpot, attribution tools, etc.).
• Strong knowledge of landing page optimization and CRO principles.
• Ability to manage budgets efficiently and drive measurable ROI.
• Excellent communication and collaboration skills, able to work cross-functionally with marketing, sales, and product teams.
• Self-starter mindset with the ability to take full ownership and drive results independently.