Performance Marketing Manager at Shuttlers

Job Summary

We are seeking a Performance Marketing Manager to drive customer acquisition, engagement, and brand growth through data-driven marketing strategies. This role requires expertise in growth marketing, digital strategy, paid media, SEO/SEM, content creation, and marketing automation. You will lead cross-channel campaigns, optimize digital performance, and collaborate with creative, product, and analytics teams to execute impactful marketing initiatives.

Job Details

Performance & Growth Marketing 

• Develop and execute data-driven marketing strategies to drive user acquisition, engagement, and revenue growth.
• Manage and optimize paid media campaigns across Facebook Ads Manager, Google Ads, and Google Tag Manager.
• Conduct A/B testing and campaign experiments to improve conversion rates and ROI.

Business Analytics & Web Performance 

• Analyse web and campaign performance using Google Analytics, web analytics tools, and dashboards to track key metrics.
• Implement tracking solutions to monitor customer behaviour and marketing attribution.

Branding Content & Creative Strategy

• Work with branding, UX design, and content teams to ensure brand consistency across digital platforms.
• Lead influencer marketing campaigns, SEO/SEM strategies, and content marketing initiatives to enhance organic reach.
• Oversee audio/video design and production for digital campaigns.

Marketing Automation & CRM

• Develop and execute email marketing automation strategies using tools like Drip to nurture leads and increase retention.
• Optimize customer journeys through segmentation, retargeting, and lifecycle marketing.

Media Planning & Buying 

• Develop strategic media plans, allocate budgets, and optimize ad spend to maximize reach and conversions.
• Identify new opportunities in digital advertising, programmatic, and emerging channels.

Creative Leadership & Project Management 

• Lead cross-functional teams of designers, copywriters, and developers to execute high-impact marketing campaigns.
• Oversee end-to-end project management, ensuring timely delivery of campaigns and assets.
• Collaborate with internal teams to refine communication strategies and messaging.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7 years of experience in performance marketing, digital strategy, or growth marketing.
• Proven expertise in Facebook Ads, Google Ads, Google Tag Manager, and SEO/SEM.
• Experience with email marketing automation platforms and CRM tools.
• Strong analytical skills with proficiency in Google Analytics, web analytics, and data visualization tools.
• Ability to lead creative teams, manage projects, and align marketing strategies with business goals.
• Excellent communication and leadership skills. 
• Knowledge of programmatic advertising, influencer marketing, and emerging ad platforms.
• Familiarity with UX design principles and digital customer journey mapping.