Performance Marketing Associate [Growth] at Alan & Grant

Job Description

• Our client is a cross-border payment infrastructure company committed to providing cutting-edge payment solutions and financial technologies. Their mission is to revolutionize the way businesses and individuals conduct financial transactions, ensuring security, efficiency, and accessibility.
• They value integrity, excellence, and customer satisfaction in all our operations.

Job Summary

• Performance Marketing Associate (Growth) with a focus on growth.
• The ideal candidate will be responsible for executing campaigns that drive user acquisition, engagement, and retention across our various product offerings.
• As a key member of the marketing team, you will work closely with cross-functional teams to ensure campaigns are optimized and aligned with our growth strategy.

RESPONSIBILITIES

• Campaign Development and Execution: Plan, launch, and optimize performance marketing campaigns across channels, using data-driven insights and A/B testing to maximize ROAS ((Return on Ad Spend).
• User Acquisition: Develop user acquisition strategies, collaborate on targeted landing pages, and explore new channels to expand the customer base.
• Growth Strategy: Collaborate with growth and product teams, analyze user data, refine personas, optimize acquisition funnels, and scale retention programs.
• Analytics & Reporting: Monitor campaign performance, track metrics like CTR, CPA, and LTV, and use tools for data-driven insights and continuous reporting.
• Collaboration & Coordination: Work with creative, product, and customer success teams to ensure alignment of impactful ads, product launches, and customer feedback-driven marketing

Requirements

• 1-3 years of experience in performance marketing or growth marketing, ideally in the fintech or B2B SaaS space.
• Strong understanding of paid marketing channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Experience with A/B testing, conversion rate optimization (CRO), and retargeting strategies.
• Proficiency with analytics tools such as Google Analytics, Mixpanel, or similar.
• Data-driven mindset with strong quantitative and analytical skills.
• Excellent project management skills with the ability to prioritize tasks in a fast-paced environment.
• Strong written and verbal communication skills, and experience working cross-functionally.