Partnership Marketing Manager at Project Growth

Key Responsibilities

• Develop and implement a comprehensive partner marketing strategy to increase partner engagement, referrals, and revenue.
• Plan, execute, and analyze partner marketing initiatives such as joint webinars, content collaborations, email marketing, backlink sharing, and social media campaigns.
• Manage partner-related events and sponsorships, including partner SKOs, customer gatherings, and conferences.
• Collaborate with sales, partnerships, product marketing, and other internal teams to ensure alignment on partnership initiatives.
• Lead the creation and management of a partner enablement program, equipping partners with training, resources, and tools to market and sell effectively.
• Educate the internal sales team on the partner ecosystem and how to leverage it for growth.
• Support the Product Marketing team in establishing and managing the Partner Advisory Board and its meetings.
• Oversee the partner marketing portal, ensuring materials are updated and easily accessible.
• Analyze campaign performance and partner engagement metrics, using insights to optimize strategies and improve ROI.
• Stay ahead of industry trends and best practices to drive innovation in partner marketing.

What Success Looks Like

• Stronger Partner Engagement: Increased referrals and revenue contributions from partners.
• Seamless Event Execution: Well-organized and impactful partner-facing events.
• Optimized Co-Marketing Campaigns: High-performing joint marketing efforts with clear ROI.
• Well-Equipped Partners: A structured enablement program that empowers partners to drive results.
• Data-Driven Decision Making: Continuous refinement of strategies based on partner engagement and campaign analytics.

Required Skills And Qualifications

• B2B marketing experience (must have prior experience in a marketing manager role or similar).
• Strong project management skills, with the ability to manage multiple partner initiatives simultaneously.
• Proven ability to work independently, take ownership, and drive projects forward.
• Excellent communication and collaboration skills, with responsiveness to partner and internal team needs.
• Experience managing partner marketing programs, including events, enablement, and co-marketing campaigns.
• Remote work experience, with strong organizational and time-management skills.
• Data-driven mindset, with experience analyzing marketing performance metrics and optimizing campaigns accordingly.