Partner, Brand at MasterCard

THE OPPORTUNITY 

Reporting to the Lead, Brand and Content, the Partner, Brand will manage the Foundation’s brand, develop a cohesive brand story, and oversee the editorial pipeline for key publications. You will also contribute to creating a dissemination strategy to raise awareness of the Foundation's work and impact among internal and external stakeholders, including the media.

WAYS YOU CAN CONTRIBUTE 

• Support developing and implementing the enterprise brand strategy, including style guides, brand guidelines, vision, narrative, and value proposition to achieve short- and long-term objectives.
• Ensure the new brand architecture framework complies with internal and external audiences and legal regulations (e.g., copyright and data protection).
• Collaborate with the Public Affairs and Communications team to identify brand awareness opportunities and support integrated campaigns to elevate brand and Foundation awareness.
• Work closely with the Lead, Brand and Content, in-country Leads, Program Communications, and Legal & Compliance to ensure alignment on the branding of external partner programs and materials (e.g., naming of initiatives, microsites, toolkits).
• Gather content and manage assets in collaboration with Program Communications (Canada and Africa) and Policy & Thought Leadership teams to ensure brand narrative and storytelling alignment across the organization.
• Develop and implement enterprise campaigns and storytelling opportunities to enhance the Foundation's profile in operating countries.
• Manage the editorial pipeline, including the design, production, and dissemination of publications and reports (e.g., Youth Think Tank Report, Youth Voices) while working closely with other departments (Research, Impact, Policy & Thought Leadership, Country Program Communications).
• Supported implementing and managing a new measurement framework across the Public Affairs and Communications (PAC) team, including testing plans, brand and content research, and contributions to metrics reports.
• Assist with the biennial IPSOS reputation audit and preparation of summary reports.

WHO YOU ARE

• Bachelor’s Degree in Communications, Journalism, Public Relations, or relevant certification, with a minimum of 5-7 years of experience in content communications, journalism, and/or public relations.
• Proven experience in web and print materials' content strategy and project management.
• Excellent knowledge of content and social media best practices and an understanding of measurement metrics.
• Strong ability to communicate complex information clearly, work cross-functionally, and adapt to changing priorities.
• Self-motivated, detail-oriented, and able to multitask while meeting deadlines, sometimes under pressure.
• Experience in knowledge management, developing video, graphic design, and editorial content is an added advantage.
• Fluency in French is advantageous.
• Possess excellent verbal, written, and presentation skills, capable of articulating information to a diverse audience across cultures.
• Demonstrate professional maturity, cultural sensitivity, and integrity that reflect the values of the Mastercard Foundation.