Paid Search Specialist at Project Growth

• Join a leading furniture e-commerce holding company, overseeing multiple high-end home decor brands.
• We're on the lookout for a skilled Paid Search Specialist with expertise in managing campaigns for high-value products, specifically $2500 and above.
• This full-time position requires responsiveness from 9 AM - 5 PM EST.

Key Responsibilities:

• Multi-Brand Strategy Development: Craft and execute paid search strategies for various high-end home decor brands within our client's portfolio.
• Campaign Management: Set up, manage, and optimize paid search campaigns to attract customers inclined toward high-value purchases.
• Keyword Optimization: Conduct thorough keyword research and optimize campaigns for high-average order value products.
• ROI Focus: Continuously track, analyze, and report on campaign performance, ensuring a high return on investment.
• Market Trend Analysis: Stay informed about market trends in luxury home decor to adapt campaigns based on shifting consumer behaviors.
• Collaboration with Marketing Team: Work closely with other marketing team members to ensure a cohesive approach across digital platforms.

Qualifications:

• 3-5 years of DTC marketing experience, focusing on e-commerce.
• Solid experience in managing paid search campaigns for products with high average order values ($2500+).
• Expertise in Google Ads, Bing Ads, and other relevant paid search platforms.
• Proficient in keyword research and optimization.
• Strong analytical skills with a data-driven decision-making approach.
• Ability to handle multiple brands, adapting strategies to each brand's unique identity.