OOH Operations Manager at Dentsu Nigeria

JOB SUMMARY:

The OOH Operations Manager will be responsible for ensuring that all planned, bought, and deployed Out-of-Home assets within the assigned zone meet agreed quality, compliance, visibility, and operational standards.

The role has been introduced to provide enduring solutions to recurring client concerns around poor site quality, weak compliance with standard operating processes, inadequate post-planning validation, and insufficient field visibility after campaign deployment.

The role will serve as the agency’s on-ground quality control, compliance, and reporting function across OOH assets for all clients within the agency group.

JOB DESCRIPTION:

Site Validation and Quality Assurance

• Conduct field validation of proposed and approved OOH assets before final client confirmation where required.
• Confirm the physical condition, visibility, accessibility, dimensions, illumination status, traffic exposure, location relevance, and overall suitability of OOH sites.
• Identify poor-quality, obstructed, wrongly located, non-compliant, or sub-standard assets before they are presented, approved, or deployed.
• Ensure that all OOH sites align with approved planning standards and client expectations.

Deployment Monitoring and Compliance

• Monitor the quality of installation and deployment of all approved OOH campaigns within the assigned zone.
• Confirm that campaign materials are deployed on the correct sites, in the correct format, within agreed timelines, and to the required quality standard.
• Ensure vendors comply with agreed operational procedures, production specifications, posting schedules, and maintenance obligations.
• Escalate non-compliance, delayed deployment, poor installation, wrong posting, damaged materials, or regulatory issues promptly.

Field Reporting and Documentation

• Prepare and submit structured field reports at predefined reporting intervals.
• Capture and document site images, coordinates, deployment status, campaign visibility, asset condition, and relevant field observations.
• Maintain accurate records of all OOH assets within the assigned zone across clients in the agency group.
• Support data entry, data storage, audit trails, proof-of-posting, and post-campaign documentation.

Competitive and OOH Landscape Reporting

• Provide regular updates on competitor activities, campaign movements, new OOH formats, premium locations, emerging vendor opportunities, and changes within the outdoor landscape.
• Track significant market developments, including new structures, vacant sites, high-impact locations, regulatory actions, and competitive brand presence.
• Share actionable intelligence that can support planning, buying, strategy, and client advisory.

Vendor and Stakeholder Coordination

• Liaise with vendors, printers, installers, regulators, and other relevant field stakeholders to support smooth execution.
• Work closely with internal teams across strategy, planning, media buying, operations, compliance, and client leadership.
• Ensure field realities are promptly communicated to planning and buying teams before they affect client delivery.
• Support resolution of operational issues across assigned markets.

Process Compliance and Ways of Working

• Support the establishment and enforcement of improved OOH ways of working within the agency.
• Ensure clear compliance across the OOH process, including strategy, planning, vendor selection, media buying, client approval, deployment, monitoring, and reporting.
• Help standardize site validation, campaign monitoring, proof-of-posting, and asset-quality reporting across the agency group.
• Ensure that any post-planning change requiring client recourse, approval, or documentation is properly escalated.

Audit and Performance Control

• Maintain high standards of personal integrity, field accuracy, and reporting discipline.
• Understand that field reports and performance may be subject to independent verification, quality checks, and spot audits.
• Ensure that all reports submitted are accurate, current, evidence-based, and reflective of actual field conditions.

JOB QUALIFICATION:

• Minimum of 4–7 years’ experience in OOH operations, field supervision, media monitoring, vendor management, production coordination, or related marketing operations roles.
• Strong understanding of OOH formats, site quality standards, deployment processes, and field reporting.
• Good knowledge of key cities, traffic corridors, commercial districts, and strategic advertising locations within the assigned zone.
• Experience working with vendors, installers, field teams, or regulatory stakeholders will be an advantage.
• Proficiency in Microsoft Excel, PowerPoint, reporting tools, and basic data documentation.
• Ability to capture clear photographic evidence and maintain structured asset records

Required Tools and Mobility

• The OOH Operations Manager will be equipped with relevant working tools, including:
• Camera or image-capture device
• Laptop for reporting, data entry, and storage
• Reporting templates and field monitoring tools
• Access to approved planning and asset databases where applicable