Online Media / Digital Marketing Manager at SD Human Resources Limited

Location: Lagos Island, Lagos

Responsibilities

• Develop the digital marketing strategy based on the objectives of the organization and units
• Generating ideas to develop innovation and maximize the range of products
• Project management and coordination of all marketing functions (communication channels, ATL, BTL, digital)
• Meetings and consultations within the company, sector and with third parties
• Creating and implementing an annual marketing strategy
• Creation, coordination and implementation of ATL (TV, OOH, radio, print), BTL and digital campaigns
• Market and competition research
• Evaluations and reporting on media plans
• Creation, implementation and analysis of marketing plans
• Create and maintains the brands social media calendar
• Responsible for driving community engagement via social media channels
• Execute and analyze digital marketing campaigns, providing recommendations based on performance
• Design/modify existing digital content and assist in managing repository of digital and social media content to include videos, photos, testimonials, and approved content
• Assist in developing and uploading fresh content to digital platforms to include website, YouTube, and other social media outlets.
• Responsible for monitoring and replying within 24 - 48 hours to online reviews/comments across all social media platforms and online business directories
• Assist with the management of the brand within the digital space, ensuring brand representation is consistent across all social media channels and websites
• Stay abreast of social media trends and changes in policies which may impact our digital marketing strategy, providing recommendations on how to overcome them
• Responsible for completing weekly and monthly performance reports for the website’s analytics and digital & social media channels
• Manage the Google Adword campaigns, providing insights and recommendations to continually improve performance
• Provide videos and photos in support of public relations.

Requirements

• Bachelor’s Degree in Marketing and/or 5 - 7 years digital marketing / public relations management experience
• Previous work experience (3 - 5 years) at similar positions is required with the ability to transfer the acquired experience to related or similar working tasks in the new business environment. Experience in a marketing agency (desirable), , and experience in positions in the sectors of Marketing and/or Corporate Communications
• Skills: communication (oral and written), organized and planning, managerial skills, analytical, adaptation to change, decision making, problem solving, initiative, innovation and creativity, risk taking, people management skills, interpersonal skills
• Expertise: strategic marketing; digital/internet/mobile marketing; ATL, BTL, CSR, direct marketing and other communication channels;
• PR skills; advertising and media parameters; P&L analysis; familiarity with the Law in the field of media/advertising; knowledge of other laws, codes and regulations specific to the gambling industry
• Basic knowledge of applications: Adobe Creative Suite, MS Office, GOM Player, Windows Media Player, Paint, Acrobat Reader, PDF creator, VPN connection. Strong knowledge of social media platforms and online review management tools
• Demonstrating excellent oral and written communication, editing, and proofreading skills.