On-Trade Leader at Culminate Consulting

Job Description

• Implement brand and trade programs in Mainstream On-trade accounts according to cycle plans.
• Ensure excellent execution of programs and activities across accounts. Identify and secure key Mainstream on-trade accounts.
• Annual Sales Value, Outlet Penetration of Product Portfolio, Annual Sales Volume, Outlet Execution Budget.

Responsiblities

• Execute trade/marketing activities for the company's Mainstream Portfolio in Mainstream on-trade accounts.
• Ensure full portfolio availability and visibility of Focus SKUs.
• Negotiate retail decision corridors and POS placements based on communication strategy.
• Deploy activations according to business or account-specific activity calendars.
• Develop and adhere to a work program and route plan.
• Participate in business development efforts.
• Attend and apply acquired knowledge from approved training programs.
• Implement and control commercial policy and contractual agreements with accounts.
• Collaborate with Marketing, Finance, and Trade Marketing to ensure distribution and ownership of outcomes (Volume, Distribution, Assortment, Receivables).
• Need to work late at night consistently.
• Need to drive long hours.

Experience & Qualifications

• Bachelor's Degree or HND in any course.
• Minimum of 2-3 years' experience selling to on-trade accounts in a Key Account style.
• Comfortable with Nightlife environment.
• Must have a valid driver's license and be comfortable with long-distance driving.