National Marketing Manager (FMCG) at Total Data Limited

Position Overview:

We are seeking a dynamic and results-oriented National Marketing Manager to lead the strategic marketing initiatives of our Client in the FMCG sector. The ideal candidate will have a proven track record of driving brand growth, leading high-impact campaigns, and delivering measurable results. This role requires a creative, analytical, and collaborative leader with a strong understanding of the FMCG landscape and consumer behavior. 

Responsibilities 

• Strategic Planning: Develop and implement comprehensive marketing strategies to achieve national sales targets, brand growth, and market penetration. 
• Brand Management: Oversee brand positioning, ensuring alignment with company values and customer expectations while maintaining a competitive edge in the market. 
• Campaign Development: Design and execute innovative marketing campaigns across multiple channels (digital, traditional, and in-store) to drive consumer engagement and loyalty. 
• Market Analysis: Conduct in-depth market research to identify trends, consumer insights, and competitive dynamics, providing actionable recommendations to the leadership team. 
• Product Launches: Lead national product launch initiatives, including market analysis, promotional planning, and cross-functional coordination with sales, R&D, and supply chain teams. 
• Team Leadership: Manage and mentor a team of marketing professionals, fostering a culture of excellence, creativity, and accountability. 
• Budget Management: Develop and manage the marketing budget, ensuring cost-effective allocation of resources to maximize ROI. 
• Stakeholder Collaboration: Work closely with the sales, distribution, and operations teams to ensure cohesive execution of marketing plans and alignment with business objectives. 
• Performance Metrics: Establish and monitor KPIs to measure the effectiveness of marketing activities, reporting results to senior management and making data-driven adjustments as needed. 
• Digital Transformation: Leverage digital marketing tools and analytics to enhance brand visibility and consumer engagement in the digital space. 

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree or MBA is preferred. 
• A minimum of 10 years of progressive marketing experience in the FMCG industry, including at least 3 years in a National Marketing Manager or equivalent leadership role. 
• Proven expertise in brand management, market analysis, and integrated marketing campaigns.    Strong track record of leading successful product launches and high-impact marketing initiatives. 
• Exceptional leadership and team management abilities. Strong analytical and problem-solving skills, with proficiency in leveraging data for decision-making. 
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels. 
• Proficiency in digital marketing platforms, tools, and analytics.

Key Competencies 

• Strategic thinking with the ability to translate vision into actionable plans. 
• Creativity and innovation in developing marketing strategies and campaigns. 
• Strong business acumen and understanding of the FMCG market dynamics. 
• Results-oriented mindset with a focus on driving growth and achieving objectives.