Modern Trade Sales Representative at Bottleking Limited

Role Overview

• Bottleking is hiring a Modern Trade Manager/Executive to drive sales and distribution across supermarkets, hypermarkets, and organized retail chains.
• This role is responsible for managing key accounts, negotiating listings, driving volume, ensuring execution in-store, and growing Bottleking’s presence across modern trade channels.
• We are looking for someone who has exisitng relationships with modern trade accounts.

Key Responsibilities

Key Account Management:

• Manage relationships with supermarkets and modern trade chains
• Own negotiations with buying teams (pricing, listings, promos, credit terms)
• Ensure product availability, correct pricing, and agreed margins
• Drive repeat orders and long-term account growth

Sales & Distribution:

• Achieve monthly and quarterly sales targets for modern trade
• Expand Bottleking’s footprint across new supermarket chains and outlets
• Manage product listings, delistings, and SKU rationalization
• Coordinate stock flow to prevent out-of-stocks

In-Store Execution:

• Ensure proper shelf placement, visibility, and compliance
• Support in-store promotions, activations, and campaigns
• Monitor competitor activity, pricing, and shelf presence

Reporting & Coordination:

• Prepare weekly and monthly sales reports
• Forecast demand and coordinate with operations and supply chain
• Work closely with marketing on promotions and brand campaigns
• Provide market insights to management

Requirements

Must-Have:

• Proven experience in modern trade / key accounts / organized retail
• Strong relationships with supermarket buying teams
• Solid understanding of pricing, margins, promotions, and credit terms
• Experience managing FMCG or beverage categories
• Strong negotiation and account management skills

Nice-to-Have:

• Experience in alcohol or premium beverages
• Existing book of modern trade accounts
• Understanding of distributor and direct-to-retail models

Skills & Competencies:

• Key account management
• Negotiation & commercial planning
• Sales forecasting & reporting
• Execution and follow-through
• Strong communication skills

What Success Looks Like

• 20 New modern trade accounts onboarded within 2 months.
• Increased shelf presence and SKU penetration
• Consistent monthly volumes and repeat orders
• Strong relationships with key buyers and retail partners

Why Join Bottleking

• Fast-growing, premium-focused beverage company
• Great company culture. We are fun but we get the work done.
• Opportunity to shape and scale the modern trade channel
• Performance-driven environment with room to grow.