Media Strategist at PPC Limited

Job Description

• Scan the media landscape for speaking opportunities, interviews and events that promote brand presence in each operating market
• Write highly engaging thought leadership pieces, OPED's and advertorials that shape public opinion and amplifies brand’s local and regional influence
• Identify organic and paid media openings that promote brand visibility and recall
• Identify social causes & CSR activity that holds strategic value and media opportunity for brand value growth
• Identify media opportunities through relevant evolving issues in selected target markets
• Develop content for dissemination via press releases, media immersion and other distribution channels
• Serve as the organization’s media liaison; conduct press briefings and support new production introductions (route-to-market)
• Conduct offline targeted campaigns (B2B/B2C/B2G), and report on results
• Negotiate with media houses and agencies for best deals on organic and paid media buys
• Build and manage the organization's media profile and presence
• Promote additional strategic projects to support new product launches and market storms
• Build long-term relationships with media influencers, gatekeepers and opinion leaders
• Appropriately manage the organization’s media budget for optimal returns
• Ensure that key messages align with vital business strategies
• Any other tasks assigned to you

Job Requirements

• Experience writing opinion piece that shape perception and grow influence
• Demonstrable experience in driving media strategy with commercial markets
• Highly experienced in identifying target audiences and devising media campaign
• Must have extensive contact within the media landscape
• Strong analytical skill and data-driven capability.