Media Planner at Gate and Carter Limited

Job Brief

• To succeed in this role, he/ she should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential.
• A Media Planner’s goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.

Responsibilities

• Collect and analyze market data.
• Identify target audiences and understand their behavior and habits.
• Determine the best media outlet mix for our campaigns.
• Optimize ad campaigns according to geographic exposure, frequency, time spans and more.
• Allocate budgets and monitor costs.
• Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs) that will help generate leads and revenue.
• Evaluate the success of media strategies and campaigns.

Requirements and Skills

• B.Sc / BA in Marketing, Computer Science, etc.
• 2 - 5 years work experience.
• Proven experienceas a Media Planner; experience in digital media is preferred.
• Broad knowledge of media channels.
• Familiarity with campaign evaluation metrics and media buying.
• Working knowledge of analytics tools.
• Excellent communication and teamwork skills.
• An analytical mind with an aptitude for statistics and math.
• Strong decision-making skills.