Media & Comms Associate at LifeBank

Summary

• We are looking for a creative, resourceful, and proactive Media & Communications Associate who can bring our mission to life through compelling storytelling, engaging visual content, and effective brand communication.

Role Overview

• The Media & Communications Associate will be responsible for developing and executing creative content that communicates LifeBank's mission, activities, impact, products, and innovations to diverse audiences.
• The ideal candidate should have a strong eye for design, proficiency in graphic design and video editing, and the ability to independently brainstorm, develop, and execute creative content ideas.
• This role requires someone who is not only technically skilled but also curious, innovative, and passionate about using media and storytelling to communicate meaningful messages.

Key Responsibilities
Content Ideation and Development:

• Brainstorm and develop creative content ideas that align with LifeBank's mission, vision, products, and business objectives.
• Research industry trends, relevant conversations, and creative approaches that can improve the company's visibility and engagement.
• Develop content concepts, scripts, storyboards, and creative briefs for campaigns, social media, and other communication initiatives.
• Translate complex healthcare, technology, and logistics-related information into simple, relatable, and engaging content.
• Identify opportunities to tell compelling stories about LifeBank's impact, people, partners, customers, and innovations.

Graphic Design and Visual Communication:

• Design visually appealing graphics for social media, digital campaigns, presentations, internal communications, and other brand materials.
• Develop creative concepts for flyers, banners, infographics, brochures, promotional materials, and campaign assets.
• Ensure all visual materials align with LifeBank's brand identity, tone, and communication standards.
• Create designs that communicate the company's products, services, milestones, and impact effectively.

Video Production and Editing:

• Conceptualise, shoot, and edit engaging video content for social media, campaigns, events, and corporate communications.
• Produce short-form videos, reels, interviews, testimonials, behind-the-scenes content, and educational videos.
• Develop video scripts, storyboards, and creative directions where necessary.
• Incorporate appropriate transitions, subtitles, sound, motion graphics, and other editing elements to improve content quality.
• Capture and document relevant company activities, events, partnerships, and impact stories.

Social Media and Digital Communications:

• Support the planning and execution of the company's social media content calendar.
• Create and publish engaging content across relevant digital platforms.
• Monitor content performance, audience engagement, and emerging digital trends.
• Recommend creative approaches to improve brand visibility, audience reach, and engagement.
• Ensure consistent and timely communication across the company's digital channels.

Brand Storytelling and Corporate Communications:

• Develop creative ways to communicate LifeBank's impact and contributions to healthcare delivery across Africa.
• Support the development of newsletters, press materials, corporate presentations, and other communication assets.
• Document company milestones, success stories, partnerships, and organisational activities.
• Collaborate with internal teams to gather information and develop accurate, engaging content.
• Ensure that all external communications accurately represent the company's mission, values, and brand identity.

Collaboration and Creative Execution:

• Work closely with the business, operations, commercial, and leadership teams to identify communication opportunities.
• Participate in brainstorming sessions and contribute innovative ideas for campaigns and brand initiatives.
• Take ownership of assigned creative projects from ideation through production and delivery.
• Manage multiple creative assignments while meeting agreed timelines and quality standards.
• Remain proactive in identifying new ways to improve the company's media presence and storytelling.

Performance Indicators (KPIs)
Performance will be assessed based on:

• Quality, creativity, and consistency of graphic and video content produced.
• Number and quality of original content ideas developed and executed.
• Timely delivery of assigned creative projects and campaigns.
• Growth in social media engagement, reach, and audience interaction.
• Quality and effectiveness of brand storytelling and impact communication.
• Consistency in maintaining LifeBank's brand identity across communication channels.
• Contribution to the visibility and understanding of LifeBank's mission, products, and services.

Requirements and Qualifications

• Bachelor's Degree or equivalent experience in Mass Communication, Marketing, Media Studies, Graphic Design, Fine Arts, or a related discipline.
• 2–4 years of relevant experience in media, communications, graphic design, content creation, or digital marketing.
• Demonstrable proficiency in graphic design tools such as Canva, Adobe Photoshop, Illustrator, or CorelDRAW.
• Strong video editing skills using tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve, or similar applications.
• A portfolio demonstrating graphic design, video editing, and creative content projects.
• Strong storytelling, copywriting, and creative communication skills.
• Ability to brainstorm and independently develop original content ideas.
• Good understanding of social media platforms, digital content formats, and audience engagement.
• Strong attention to detail and ability to maintain brand consistency.
• Good organisational and time-management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Key Competencies:

• Creativity and innovation.
• Visual storytelling and design thinking.
• Strong communication and interpersonal skills.
• Initiative and problem-solving.
• Attention to detail.
• Adaptability and willingness to learn.
• Project management and execution.
• Ability to translate business objectives into creative communication.