Media Buyer at Project Growth

• The ideal candidate will have the creativity to develop their own ad creatives, experience in lead generation through Meta/Google ads, and a comprehensive understanding of marketing funnels.

Key Responsibilities:

• Platform Expertise: Master ad buying and optimization on Google and Meta, ensuring maximum campaign effectiveness.
• Analytics Proficiency: Utilize relevant analytics tools to track ad performance, making data-driven decisions to enhance results.
• Creative Development: Independently create compelling ad creatives that resonate with B2B audiences.
• Lead Generation: Implement strategies to generate leads through Meta/Google ads, contributing to the agency's growth.
• Funnel Optimization: Develop and refine marketing funnels to improve lead conversion rates.
• Communication: Maintain clear and effective communication within the team, supporting campaign and strategy development.

What Success Looks Like:

• Lead Generation Excellence: Successfully increase B2B client acquisition through targeted Meta/Google ad campaigns.
• Creative Impact: Your ad creatives significantly contribute to campaign performance and lead generation objectives.
• Strategic Contributions: Through analytical insights and marketing funnel optimization, you play a pivotal role in scaling the B2B side of the agency.

Qualifications:

• Proven experience as an Ad Buyer with expertise in Google and Meta platforms, particularly within the B2B sector.
• Strong analytical skills, with experience in using relevant tools to measure ad performance.
• Ability to independently create effective ad creatives tailored to B2B audiences.
• Solid understanding of lead generation strategies and marketing funnel optimization.
• Excellent English communication skills, essential for effective team collaboration.