Media Buyer at Kuda Bank

Individual role purpose:

The Media Buyer’s role is to negotiate and buy advertising inventory for Kuda. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices.

In this role, you should be an effective negotiator, critical thinker and able to establish trust and build rapport with media professionals and regulatory bodies for traditional advertisement.

Your goal will be to optimize ad exposure and outdo competition while staying within budgets and getting Kuda best prices.

You will work very closely with the rest of the marketing team to understand the business goals and manage all stakeholders effectively to get work done efficiently and within deadlines.

Roles & Responsibilities

• Compare and negotiate rates, ad space and airtime
• Optimize plans and budgets according to the best media mix
• Prepare schedules and adjust when needed
• Ensure ads are creative and displayed appropriately
• Monitor costs and return on investment (ROI)
• Working cross-departmentally to align campaign strategies and goals across the organization
• Providing ongoing actionable insights and reports into campaign performance to relevant stakeholders
• Defining, measuring, and evaluating relevant media KPIs
• Building out media buys for various ad platforms and overseeing the day-to-day execution of media
• Overseeing and managing the overall budget for traditional media
• Other Marketing tasks as assigned by Line Manager

Key Competencies:

• Flexibility: As a media buying professional at a start-up, you need to be able to quickly adapt to new circumstances as they arise so that you can navigate or overcome unanticipated obstacles
• Proactiveness - You play a vital role in the team and must execute your assignments in a more thorough and timely manner. You need to be able to plan ahead, prepare in advance instead of simply reacting to circumstances
• Communication: Increase your involvement with the team by providing clear communication and updates on tasks assigned to you, ensuring your objectives are aligned and in sync with the broader marketing roadmap.

Requirements

• 2 - 4 years proven experience as Media Buyer or similar role; experience in traditional media is preferred
• Familiarity with media-buying, planning and research
• Interest in following advertising and media trends
• Excellent communication and negotiation skills
• Organizational and multitasking abilities
• Attention to detail and proactivity

Benefits

Why join Kuda?

Become a part of one of the trailblazers in the challenger banking arena by joining the exciting and ambitious team at Kuda Bank as we work to become the neobank for ‘every African on the planet’.

• An exciting and flexible work environment
• Competitive pay
• Smart and kind coworkers
• Full pension contribution
• Reliable health insurance