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  • Posted: Jun 21, 2024
    Deadline: Not specified
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    DentistFind connects patients with dental practitioners in a convenient and efficient way. DentistFind's mission is to create an environment for the patient and dentist that fosters trust and understanding through education, communication, and transparency. Our website offers a directory of dentists where you can find the perfect provider for your needs all ...
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    Media Buyer - Ibadan

    Job Overview:

    • The primary goal of the Media Buyer is to support and fulfill our business objectives by reaching our target audience at the best rate while staying within budget.
    • The Media buyer is a key member of our team, who plays a pivotal role in strategizing, setting up, analyzing, implementing, and optimizing our digital marketing campaigns to drive the growth of our business and our clients.
    • A top-performing Media Buyer will keep up with industry developments and adjust media strategies accordingly to improve future media buys.

    Key Responsibilities:

    Strategy Development:

    • Identify target audiences and plan media campaigns.
    • Conduct in-depth keyword research and audience targeting.
    • Tags & Pixel management for websites through Google Tag Manager.
    • Writing ad copies based on user's intent and proofreading ad copies.
    • Monitoring audience and media trends, practices and new technologies.

    Paid Advertising:

    • Plan and execute digital planning, buying, and lead generation campaigns across Google, Facebook, YouTube, Twitter, LinkedIn platforms for clients.
    • Monitor and analyze campaign results to determine optimization.
    • Budget management for scaling and optimizing ads for better ROI.

    Analytics and Reporting:

    • Report to clients and build long-term relationships.
    • Make data-driven decisions to improve campaign performance and maximize ROI
    • Prepare presentations to communicate campaign results and insights to leadership teams
    • Monitor campaign performance, analyze data using Google Sheets and Excel, and identify areas for optimization
    • Provide reports and insights to stakeholders on campaign performance and recommendations for continuous improvement.

    Collaboration:

    • Work with team to optimize and scale campaigns based on performance metrics.
    • Stay up-to-date on the latest trends and best practices in performance marketing

    Required Skills and Qualifications:

    • Minimum of 3 years of experience as Media Buyer or similar role with experience in digital media is preferred.
    • Minimum of 2+ years of experience in Performance Marketing with a proven track record of success
    • Strong Data Analysis knowledge and analytical background are preferred.
    • Excellent communication and collaboration skills to work effectively with cross-functional teams.
    • Strong understanding of paid advertising platforms like Facebook Ads, TikTok Ads, and Google Ads with proficiency in campaign setup, optimization, and reporting.
    • Proficiency in Excel, PowerPoint, and Photoshop, as well as collaboration and asset management tools like Google Drive, Facebook Ads Manager, Google marketing platform, Google analytics etc.
    • Motivated, creative, innovative, organized, detail-oriented, and accustomed to working under tight deadlines.
    • Ability to thrive in a team environment while showing and taking initiative.

    Preferred Qualification:

    • Google Analytics, META certification and/or Google Ads certification is a plus.

    Method of Application

    Interested and qualified? Go to DentistFind on dentistfind.hrpartner.io to apply

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