Marketing Strategist at Mara Cruiz Organics

Key Areas of Responsibilities

• Marketing Strategy and Planning: Planning and executing marketing strategies and campaigns across online and offline channels, defining goals, and setting KPIs.
• Market Research: Conducting market research to understand target audiences, competitors' activities, and market dynamics.
• Brand Engagement Strategy:
• Crafting and executing strategic initiatives to enhance brand engagement through creative content development and innovative concepts, driving meaningful interactions, and ultimately fostering customer loyalty and conversions.
• Data Analysis and Insights: Analyzing data to identify opportunities, challenges, and trends, and monitoring campaign performance against KPIs.
• Brand Messaging and Communication: Crafting compelling brand messaging and communication strategies to resonate with target audiences across all channels.
• Offline Marketing Strategies: Developing offline marketing strategies, including traditional advertising, print media, events, and sponsorships.
• Budget Allocation and Optimization: Allocating budgets effectively based on performance and strategic priorities, tracking expenses, and optimizing budget allocation.
• Collaboration and Partnership: Collaborating with internal teams and external stakeholders to align marketing efforts with overall business objectives and leverage resources.
• Data Analytics: Using data analytics and reporting tools to gain insights, identify trends, and make data-driven decisions.

Key Skills and Experiences Required for Marketing Strategist Position

• Candidates should possess HND / Bachelor's Degrees with 2 - 5 years relevant work experience.
• Strategic Thinker: Analytical mindset to develop marketing strategies aligned with business goals.
• Creative Problem-Solver: Innovative approach to engage audiences and differentiate the brand.
• Data Analyst: Proficient in measuring campaign performance and optimizing strategies based on insights.
• Effective Communicator: Strong verbal and written skills to convey ideas and collaborate with teams.
• Brand Manager: Ensures consistency in brand identity and fosters loyalty through engaging experiences.
• Digital Marketing Expert: Utilizes digital channels effectively for brand engagement and customer acquisition.
• Team Leader: Leads, collaborates, and aligns marketing efforts with overall business objectives.