Key Responsibilities:
Market Research and Analysis:
- Conduct in-depth research on industry trends, competitors, and target audiences.
- Analyze customer behavior and market data to identify new opportunities.
Marketing Strategy Development:
- Develop comprehensive marketing plans and strategies for both services and retail products.
- Create campaigns that align with the company’s business goals and brand identity.
- Planning and executing marketing strategies and campaigns across online and offline channels, defining goals, and setting KPIs.
Content and Digital Marketing:
- Plan and oversee content creation for social media, email marketing, blogs, and website.
- Ensure that SEO strategies are implemented for improved website visibility.
Product Positioning and Branding:
- Define and manage the company’s brand positioning in the market.
- Develop messaging strategies that differentiate the clinic and its products.
Campaign Management:
- Plan, execute, and monitor marketing campaigns across various channels (digital, print, in-clinic promotions).
- Measure the effectiveness of marketing campaigns through KPIs such as leads generated, conversion rates, and ROI.
Collaboration with Sales Team:
- Work closely with sales and customer success teams to align marketing efforts with business goals.
- Develop marketing materials to support the sales team.
Lead Generation and Conversion Optimization:
- Create strategies to generate leads and improve conversion rates for both services and products.
Budget Management:
- Plan and manage the marketing budget, ensuring cost-effective marketing initiatives.
Data Analysis and Reporting:
- Track and report marketing metrics regularly (campaign performance, customer acquisition cost, etc.).
- Use data to make informed decisions and improve marketing strategies.
Required Qualifications:
Experience in Marketing Strategy:
- Proven experience in developing and implementing marketing strategies, preferably within the healthcare, wellness, or retail sectors.
Analytical and Data-Driven:
- Strong analytical skills to interpret market data and campaign performance.
Creativity and Innovation:
- Ability to create unique marketing campaigns and identify innovative ways to reach target audiences.
Strong Communication Skills:
- Excellent verbal and written communication skills for effective campaign messaging and collaboration with teams.
Knowledge of Digital Marketing Tools:
- Experience with SEO, Google Analytics, social media platforms, and email marketing tools.
Project Management Skills:
- Ability to manage multiple campaigns and marketing projects efficiently.
Note: Please proximity to Victoria Island, Lagos is very important.
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