Marketing Specialist - West Africa at Kerry Group Plc

Requisition ID: 45263

Key Responsibilities
Insights & Research:

Drive consumer research to develop actionable consumer and market insights:

• Analysis and interpretation of consumer data
• Competitor analysis
• Develop consumer insights to support Kerry’s Insights Sales’ approach to selling
• Market analysis / segmentation
• Manage local market research and consumer insights agency projects
• Develop strong working relationship with central marketing insights and communications team to develop customer presentation materials with consistent Kerry portfolio messaging and brand design relevant to the relevant-markets and customers.
• Pro-actively reaching out to other regions to “lift and shift” & make the information relevant for the South Africa market
• Circulating regular Internal & External updates containing Market Trends & how Kerry technology can capitalize on trends.

Strategy Development & Execution:

• Manage, facilitate and influence the planning and coordination of market and account strategies with the business management team for the region, with a strong focus on the highlighted growth accounts
• Engage current and target customers on key strategic initiatives
• Lead the delivery of strategic and tactical marketing plans to Sales team and external customers
• Partner with global Kerry peers in the marketing function to coordinate strategies on key global and regional accounts.

Marketing and Communications:

• Deliver customer intelligence to facilitate the creation of commercial presentations and strategy development.
• Align customer marketing objectives with broader Kerry strategy
• Support the commercial team in preparation and delivery of professional presentations to customers (e.g. assist with presentation preparation, create support material, etc.)
• Provide marketing support for commercial teams in the zone for customer development activities e.g. customer strategy presentations, market / category analysis as required
• Coordinate key customer engagement in close consultation with the RD&A and Commercial teams.

Operational Execution:

• Project management of key customer initiatives
• Collaborate with marketing colleagues from other regions as required to share insight and assist in marketing initiatives requiring support from the SSA zone
• Partner with the research, development and application teams to develop and execute sustainable training and development programs to effectively transform Kerry capabilities into customized value propositions for customers.
• Supporting the research, development and application team in product ideation, development and execution
• Identify and develop new products and applications to grow the business, with regards to portfolio analysis (gaps) and the market environment and opportunities to maximize contribution and market share of our products
• Conducting Market Mapping exercises across key technologies & highlighting gaps in the Kerry portfolio
• Developing Insight-led content to support concepts across the Kerry technologies. Ability to develop creative content across the following platforms: PowerPoint, Infographics, Blog posts or Video
• Supporting and arranging Kerry Marketing activities in South Africa e.g. positioning Kerry as the Taste and Nutrition leader, Advertising, Tradeshows etc.
• Partner with and influence stakeholders at all levels, providing well-grounded strategic recommendations and delivering on marketing executional excellence. Collaborate with cross function teams to dig out more business opportunities and gain new wins.

Qualifications and Skills
Skills:

• Strong presentation and research skills
• Experience with developing market research and consumer insights
• Computer literate with knowledge of MS office suite of applications
• Strong analytical and strategic skills
• Strong consulting, collaboration and facilitation skills
• Strong analytical and strategic skills

Competencies:

• Project management and cross functional way of working
• Build effective relationships        
• Strong organizational skills
• Detail & deadline orientated
• Ability to multi-task
• Strong written and verbal communication skills
• Professional and able to interact with customers and represent Kerry
• Understanding of brand and strategic marketing
• Experience with developing market research and consumer insights
• Strong stakeholder management / facilitation skills with a demonstrated track record of operating effectively in a cross-functional environment
• Likes autonomy, is pro-active and results driven. A self-starter who thrives in a fast-paced, continuously evolving business environment and has creative approach to problem solving.